How to handle 'Swoop & Poop' by your client’s boss
Did your client's boss show up last minute to criticize your agency's work? You're the victim of executive "Swoop & Poop." Here's how to handle it.| Sakas & Company
Did your client's boss show up last minute to criticize your agency's work? You're the victim of executive "Swoop & Poop." Here's how to handle it.| Sakas & Company
Wondering if your agency should respond to RFPs? They're skewed against agencies who apply... but you might sometimes find an 'unfair advantage.'| Sakas & Company
Wish you had enterprise clients like United Airlines, Time Warner Cable, and NASCAR? Agency CEO Greg Boone shares his advice.| Sakas & Company
Does your agency get more than 20% of its business from a single client? You're taking a BIG risk. Here's how to fix that Client Concentration problem.| Sakas & Company
Wondering if your agency should avoid startup clients? Startups are fun... yet risky for agencies. See the 12 risks, so you can decide what's right for you.| Sakas & Company
Tired of running your agency without a sounding board? Looking for today's best practices on agency management? Agency consultant Karl Sakas can help.| Sakas & Company
