CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. ...| Beet.TV - The Root to the Media Revolution
CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a perf...| Beet.TV - The Root to the Media Revolution
CANNES - At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency col...| Beet.TV - The Root to the Media Revolution
CANNES - The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of ...| Beet.TV - The Root to the Media Revolution
CANNES - In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and su...| Beet.TV - The Root to the Media Revolution
CANNES - Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing...| Beet.TV - The Root to the Media Revolution
