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AI Needs an Anchor: Publicis’ Serrano on Connected Identity – Beet.TV
https://www.beet.tv/2025/06/ai-needs-an-anchor-publicis-serrano-on-connected-identity.html
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cannes lions 2025
carla serrano
publicis groupe
CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. ...
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