Buffett has a history of backing Democrats, but he's now determined to avoid the political limelight.| Fortune
Returnless returns can increase brand support by fostering goodwill, according to a study by John Costello and Christopher Bechler| Mendoza College of Business
Marketing professor John Costello and his co-authors found a measurable decline in consumer activity for up to six months in communities following a fatal school shooting.| Mendoza College of Business