CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clien...| Beet.TV - The Root to the Media Revolution
CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertisi...| Beet.TV - The Root to the Media Revolution
CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven�...| Beet.TV - The Root to the Media Revolution
CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthc...| Beet.TV - The Root to the Media Revolution
CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder an...| Beet.TV - The Root to the Media Revolution
CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of...| Beet.TV - The Root to the Media Revolution
CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. ...| Beet.TV - The Root to the Media Revolution
CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that adv...| Beet.TV - The Root to the Media Revolution
CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches w...| Beet.TV - The Root to the Media Revolution
CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every d...| Beet.TV - The Root to the Media Revolution
CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something mark...| Beet.TV - The Root to the Media Revolution
CANNES - Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industr...| Beet.TV - The Root to the Media Revolution
CANNES - Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a growing appetite from bran...| Beet.TV - The Root to the Media Revolution