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Perion’s Tal Jacobson: CMOs Still Can’t Show CFOs What Their Media Dollars Actually Do – Beet.TV
https://www.beet.tv/2025/07/perions-tal-jacobson-cmos-still-cant-show-cfos-what-their-media-dollars-actually-do.html
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CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that adv...
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