The 2023 State of Direct Mail report reveals how marketers use direct mail to drive growth, how they measure the impact, and how marketing budgets are changing.| Lob
The Macro Marketing Report by RRD reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them.| RRD
New direct mail research shows the longevity and sustainability of direct mail continues to rank it among the top marketing channels.| SeQuel Response
Four in 10 Americans look forward to receiving the mail on a daily basis, especially letters, packages and magazines. Young adults are less likely to look forward to the mail, but do react positively to receiving letters and cards.| Gallup.com
E-readers and tablets are becoming more popular as such technologies improve, but research suggests that reading on paper still boasts unique advantages| Scientific American
Unless you’ve lived in a hole or have the world’s most effective crystal ball, the past year has probably made your head spin with the amount of disruptive shifts in attitudes and behaviors. Chief among those that should concern marketers is a new national conversation about the media. Do Americans trust the media? Do your customers? And most importantly, as you set your media budget, how much do they trust different media as advertising channels? Read on to see recent data from 1,200 U....| MarketingSherpa
The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.| www.ana.net
Discover 5 myths about millennials and how they interact with direct mail marketing along with the statistics that dispel them.| USPS Delivers