Request an information pack We Can Help You Build a Demand-Side Platform (DSP) Our AdTech development teams can work with you to design, build, and maintain a custom-built demand-side platform (DSP) for any programmatic advertising channel. Request an information pack about our DSP development services, experience and case studies. What is a demand-side platform (DSP)? […]| Clearcode
Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. They are actually comprised of many different components that work behind the scenes, each playing a key role.| Clearcode
The first DSPs on the market were MediaMath and Rocket Fuel. Nowadays, there are hundreds of demand-side platforms, offering advertisers and agencies access to all types of inventory across different channels.| Clearcode
One of our AdTech development teams recently built an ad exchange using Amazon Web Services. Read our post to learn more about our project.| Clearcode
In this chapter, we take a look at the main AdTech platforms and intermediaries in the digital advertising ecoystem, from DSPs to DMPs and everything in between.| The AdTech Book by Clearcode
Learn all about how programmatic advertising works, including real-time bidding (RTB), private marketplaces (PMPs), waterfalling, header bidding, and more.| The AdTech Book by Clearcode