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The AdTech Book by Clearcode
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09. Media-Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP - The AdTech Book by Clearcode
https://adtechbook.clearcode.cc/media-buying-methods/
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Learn all about how programmatic advertising works, including real-time bidding (RTB), private marketplaces (PMPs), waterfalling, header bidding, and more.
