Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. They are actually comprised of many different components that work behind the scenes, each playing a key role.| Clearcode
Publishers use supply-side platform to sell their inventory. But what are the main components and features of an SSP? Our infographic reveals all.| Clearcode
In this chapter, we take a look at the main AdTech platforms and intermediaries in the digital advertising ecoystem, from DSPs to DMPs and everything in between.| The AdTech Book by Clearcode
Learn all about how programmatic advertising works, including real-time bidding (RTB), private marketplaces (PMPs), waterfalling, header bidding, and more.| The AdTech Book by Clearcode