Users don't read Web pages; they scan. Concise text improved usability by 58%, SCANNABLE layout added 47%, and objective language added 27% to measured usability; combining all three improvements gave 124%.| Nielsen Norman Group
To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.| Nielsen Norman Group
Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem.| Nielsen Norman Group
Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.| Nielsen Norman Group
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.| Nielsen Norman Group
Learn the foundations of UX writing. Develop an understanding of how people consume digital content, and what they need from yours.| Nielsen Norman Group
The total cognitive load, or amount of mental processing power needed to use your site, affects how easily users find content and complete tasks.| Nielsen Norman Group