When weather shifts, so do buying habits. From cold snaps to heatwaves, consumers adjust their plans (and their purchases) based on the forecast. Weather-activated billboards use that insight to trigger specific ads to play. So, when the forecast calls for rain, your ad for waterproof sneakers can pop up, as if on cue. The smart ... Rain Or Shine: How Weather-Activated Billboards Are a Game-Changer for Advertisers| Blindspot – The Easiest Way To Get On A Billboard
As the saying goes, “the medium is the message.” What that means in terms of OOH advertising is that how your ad shows up in the world speaks volumes, sometimes louder than the copy itself. For brands looking to break through the noise, that’s a compelling reason to occasionally break the traditional format. In some ... Breaking the Billboard Mold: When Creative Format Hacks Drive Results (And When They Don’t)| Blindspot – The Easiest Way To Get On A Billboard
Check out this recent ad from Lemonade. The insurance Lemonade, not the delicious kind. Well, maybe you also find insurance delicious too. Who are we to judge? It’s easy to see why it got a lot of attention. It’s a striking visual; a simple one-word, out-of-home, advertisement. In fact, in a cluttered advertising world filled ... The Power (And Danger) of One-Word Billboards| Blindspot – The Easiest Way To Get On A Billboard