Greengrocer preparing organic fresh agricultural product at farmer market| iStock
Customer Paying For Shopping At Checkout Of Sustainable Plastic Free Grocery Store| iStock
Addeddate| Internet Archive
Today’s websites and apps are built to compensate for an absence of trust, rather than to support its growth. Customers and companies both understand that human handshakes no longer scale in the digital age, and surrender to their replacement by a tap of the finger on a button labeled I accept. While every handshake comes with an expectation of honesty, this button never did: we know we are lying the moment we touch it, as does the author of the legalese no one expects anyone to read. Navig...| ruben.verborgh.org
Data without context is meaningless; data without trust is useless. 2017-12-18 is nothing but a string—until it becomes a birthdate, a wedding, or the moment a security camera registered you. Handling such highly personal data requires trust. When your personal data is shared with someone, you must be able to trust that they will only use it in the way you agreed to. When someone receives your data, they must be able to trust that it is correct and that they are allowed to use it for the in...| ruben.verborgh.org
We’re living in a data-driven economy, and that won’t change anytime soon. Companies, start-ups, organizations, and governments all require some of our data to provide us with the services we want and need. Unfortunately, decades of Big Data thinking has led many companies to a consequential fallacy: the belief that they need to harvest and maintain that personal data themselves in order to deliver their services and thus survive in the data-driven economy. This prompted a never-ending ra...| ruben.verborgh.org