From SEO to GEO: Why Marketers Must Evolve with the Future of Search - Oxford College of Marketing Blog
Discover how GEO is reshaping search and why marketers must evolve beyond SEO to stay visible in the age of AI.| Oxford College of Marketing Blog
When you first try AI, it can feel like a bit of magic: type a question and almost instantly, you get a polished, relevant response. But to truly understand how AI creates answers, we need to look behind the curtain. Tools like ChatGPT or Perplexity don’t think or comprehend like humans do, instead, they analyse [Read More] The post How AI Creates Answers: What Every Marketer Should Understand appeared first on Oxford College of Marketing Blog.| Oxford College of Marketing Blog
User Generated Content (UGC) has become the currency of modern brands. It’s the social proof that gives your brand authenticity and trust in a way that traditional advertising simply can’t. From customer reviews and unboxing videos to everyday social posts, UGC transforms your audience from passive consumers into active brand advocates. UGC is about creating [Read More] The post The Power of User Generated Content: Turning Your Customers into Your Best Marketers appeared first on Oxford C...| Oxford College of Marketing Blog
How does AI support marketing? By giving teams smarter tools for targeting, content and performance, AI helps marketers work more efficiently while leaving strategy, creativity and judgement to humans. Here are three clear ways AI can support marketing teams, explaining the technology behind them and highlighting the impact they can have on marketing effectiveness. Smarter [Read More] The post How Does AI Support Marketing Without Replacing Human Expertise? appeared first on Oxford College of...| Oxford College of Marketing Blog
When Laura first considered studying further, she imagined herself pursuing an MA in Marketing. But after researching her options, she realised she wanted something more practical, a qualification she could directly apply to her role while working full-time. That’s when she discovered the CIM Diploma with Oxford College of Marketing, a choice she now calls [Read More] The post How the CIM Diploma Transformed Laura’s Career appeared first on Oxford College of Marketing Blog.| Oxford College of Marketing Blog
What is GPT? GPT is a Generative Pre-trained Transformer, a language model that predicts the next token (piece of text) given previous tokens. ChatGPT builds on this core model with added instructions, safety layers and tools so it behaves more like a helpful assistant. By grasping a few key mechanics — such as how it [Read More] The post What is GPT? How It Works (and Why Marketers Should Care) appeared first on Oxford College of Marketing Blog.| Oxford College of Marketing Blog
AI in MarTech has become the headline of nearly every marketing technology conversation. New platforms, fresh features and bold promises dominate industry updates. But here’s the reality: AI doesn’t transform marketing just by existing in your stack. The organisations that see real changes and impact aren’t chasing every new release, they’re building loops. These are [Read More] The post AI in MarTech: How to Build Smarter Marketing Loops That Deliver Results appeared first on Oxford ...| Oxford College of Marketing Blog
There’s a quiet shift happening in how we use AI and if you’re a marketer, it’s worth paying attention to. AI has brought with it many new tools and processes. One of the biggest changes is the launch of ChatGPT agentic capabilities. This OpenAI update, turns ChatGPT from a simple prompt-and-response tool into something far [Read More] The post What Marketers Need to Know About ChatGPT Agentic Capabilities appeared first on Oxford College of Marketing Blog.| Oxford College of Marketing Blog
AI content tools like ChatGPT and Claude can help you scale faster, but without the right AI brand voice guidelines, your messaging can quickly drift off-brand. A clear and structured approach to tone, phrasing and prompts is key to ensuring AI-generated content still sounds like you. Unlike a traditional brand voice guide (which is built for [Read More] The post AI Brand Voice Guidelines: Keep Your Content On-Brand at Scale appeared first on Oxford College of Marketing Blog.| Oxford College of Marketing Blog
Artificial Intelligence (AI) is rapidly transforming how organisations operate, from internal efficiencies and customer experiences to marketing personalisation and product innovation. However, this acceleration in adoption is now being met with equally fast-evolving regulatory oversight. With landmark legislation like the European Union’s AI Act and a growing patchwork of state-level regulations in the United States, [Read More] The post AI Regulation Updates: What Every Business Needs to ...| Oxford College of Marketing Blog
Discover how GEO is reshaping search and why marketers must evolve beyond SEO to stay visible in the age of AI.| Oxford College of Marketing Blog
