Avoid Extensive Multicolumn Layouts – Baymard Institute
Extensive multicolumn forms make completing checkout more difficult — yet 16% of sites in our benchmark design forms this way. See our latest test findings on checkout.| Baymard Institute
Extensive multicolumn forms make completing checkout more difficult — yet 16% of sites in our benchmark design forms this way. See our latest test findings on checkout.| Baymard Institute
Allowing users to check out as guests is key to avoiding abandonments — yet the option must be prominent to be effective. See our latest checkout test findings.| Baymard Institute
Our UX testing found that providing only a shipping speed forced users to extrapolate when their order would arrive — risking them abandoning their order. See our latest Checkout test findings.| Baymard Institute
With Baymard Premium you’ll get full access to 150,000+ hours of UX research findings, all distilled into 650+ design guidelines and 275,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites.| Baymard Institute
Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout.| Baymard Institute
68% of all e-commerce visitors abandon their shopping cart. Why? That's the question we try to answer in a new and completely revised version of our Checkout Usability study.| Baymard Institute
