A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| GTM Alliance
Sometimes, it’s like your teams are on opposite sides of a six-foot-high cement wall. Information is trapped in their tools, no one seems to be communicating, and getting them to work together is more like a prison break than anything else. Imagine how this is affecting your product.| GTM Alliance
Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important.| GTM Alliance
The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks.| Customer Marketing Alliance
OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more.| Product Marketing Alliance
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| Product Marketing Alliance
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments.| Product Marketing Alliance
Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies.| Product Marketing Alliance
Customer marketers and product marketers will often make reference to the cross-functional nature of their role - it’s something that’s critical to ensure that the customer is at the beating heart of an organization.| Customer Marketing Alliance
Although often represented in linear form, the reality is that there are often cycles or skipping across the journey. It’s key to mention that each consumer will approach this journey differently - this is why customer personas are at the heart of customer journey work.| Customer Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
A higher product adoption equals a larger user base. Find out if your product fits perfectly to your customer needs with the top product adoption metrics.| Product Marketing Alliance