Wyndham joins growing experiential rewards trend - Loyalty Magazine
Wyndham joins growing experiential rewards trend| Loyalty Magazine
Wyndham joins growing experiential rewards trend| Loyalty Magazine
Starwood tempts reward members with baseball gamification| Loyalty Magazine
Scheme for independent London restaurants| Loyalty Magazine
Marriott Rewards launches scheme for children| Loyalty Magazine
AI and machine learning based hospitality proposition UK hospitality tech business Embargo has raised $3.5 million to accelerate its growth across Europe and beyond. The investment round included participation from prominent investors in the UK, the United States, and Europe, including Paul Statham (founder of Condeco . . . We are really sorry to say […]| Loyalty Magazine
UAE retail group partners with Air Miles Middle East| Loyalty Magazine
Russian telco starts rewards programme| Loyalty Magazine
There is no excerpt because this is a protected post.| Loyalty Magazine
Jet Airways partners with Thai carrier| Loyalty Magazine
Etihad launches 'travel organiser' iOS app| Loyalty Magazine
American is selling $7.5 billion of bonds and leveraged loans backstopped by its Advantage frequent-flyer program. This will enable it to capitalise on low borrowing costs to repay US government loans that have helped it navigate the pandemic.| Loyalty Magazine
Maximising connections with strategic investment Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme. Following Minor International's investment in Spanish NH Hotel Group in 2018 which gave it a , it now has . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. But the news from Radisson that it is splitting its reward programme into two separate entities is an endorsement of something even more far-reaching. It is recognition that there is a different customer profile either side of the Atlantic.| Loyalty Magazine
Will CSR re-invigorate the loyalty industry?| Loyalty Magazine
The publishing of an article by Vogue on the importance of customer loyalty, deserves a collective group sigh of satisfaction from the entire loyalty business. This is especially as the article was also a discussion on the importance of sustainability within the fashion industry.| Loyalty Magazine
Consumers want new breed for better experience While utility companies have greater access to consumers than ever before, the majority of UK customers still feel they are being left in the dark, according to research, both about day to day issues, and in times of crisis. This . . . We are really sorry to […]| Loyalty Magazine
People will pay 22% more if the company has a good reputationSocial and environmental conscience, support of good causes, positive work environment, good leadership all create highly valuable brand appeal Reputation counts in retail to such an extent, that people will pay almost a . . . We are really sorry to say that you […]| Loyalty Magazine
The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how can greater satisfaction be achieved? Loyalty Magazine reports on the latest research form Mando Connect and YouGov . . . We are really […]| Loyalty Magazine
Experience and quality more important than points says new report That loyalty is complex is just one of the findings from a recent survey which suggests that mere points and rewards are not by themselves strong enough to keep customers returning. The report, by KPMG says the . . . We are really sorry to […]| Loyalty Magazine
New research focusses on consumer wishlist New research into what consumers want most points to the conundrum that while most want a personalised experience, they don’t want to share their data.| Loyalty Magazine
All brands are now in health and wellness, says report| Loyalty Magazine
McDonald's to start mobile loyalty scheme| Loyalty Magazine
High Street win causes brands to re-examine their online/face-to-face plans It doesn’t get much bigger than this in the world of sport + loyalty. Loyalty Magazine often refers to Nike as the brand that achieves customer loyalty without a reward programme . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
Don't kid yourself this isn't loyalty| Loyalty Magazine
New four tier program “looks beyond purchases” Seven years after the former loyalty programme A-List was discontinued, ASOS has launched a new program with the same principle: Reward with experiences, priority alerts for collections and early access to sales. “Our customers want to engage with Asos . . . We are really sorry to say […]| Loyalty Magazine
The US government has approved the joint venture between Virgin Flying club, Air France and KLM giving members the ability to earn and spend between the three partners, and widening the appeal of the coalition. Following a restructuring of Virgin Flying Club and the creation of a . . . We are really sorry to […]| Loyalty Magazine
The worst (and best) of the short-haulsAn “unrepresentative survey of just 8,000 people” voted There is a certain comfort in having Ryanair yet again named the UK’s least-liked short-haul airline. For the sixth year running in a Which? survey of . . . We are really sorry to say that you can’t access our premium […]| Loyalty Magazine
Hertz starts 1.9m travel mile promotion| Loyalty Magazine
Cast your mind’s eye around the world and find a loyalty programme that exceeds working across 50 different brands while reaching 35 million customers. Virgin Red's US look Andrea Burchett, international and strategic development director of Virgin Red says she can’t think of one, and I don’t think Loyalty Magazine can either.| Loyalty Magazine
Its no new story that the travel business is struggling to stay engaged with customers in a world where travel opportunities are severely curtailed. So the opportunity to chat with James Berry, commercial director of a division of Collinson was going to be interesting.| Loyalty Magazine
Virgin Red from the Virgin Group has finally achieved the (almost) impossible and produced a loyalty programme that will link most of the Virgin brands, plus an impressive array of non-Virgin partners.| Loyalty Magazine
Plus the full list of earn and redeem partners so far There is always more to ask with any new launch, and this is especially true of the complex and ground breaking programme from Virgin Group. So following on from| Loyalty Magazine
First extensive government investigation of US travel loyalty programs The rewards programs of the four largest US air carriers — Delta Air Lines, American Airlines Group, United Airlines and Southwest Airlines — are being probed by the US Department of Transportation, the agency has confirmed. The department has asked . . . We are really sorry to say that […]| Loyalty Magazine
Airline enables rewards redemption at gas stations| Loyalty Magazine
Digital media an important part of the cross-selling mix A new miles loyalty collaboration has been launched in the airline industry to offer customers further inducement to be loyal. Called Blue Sky, it will give customers of both airlines even more options to find . . . We are really sorry to say that you […]| Loyalty Magazine
Environment a hugely important customer focus Playfulness, creativity and contact vital after a boring pandemic Private Domains and messaging platforms WeChat, WhatsApp and Line are becoming the next battleground for brands and loyalty.| Loyalty Magazine
Feeling strong? Here are the predictions for 2019Making predictions for the coming year is always fraught with danger, but this year it is even more complicated – for myriad reasons ranging from political and economic through to technology and changing behaviours. However, there is no shortage of . . . We are really sorry to […]| Loyalty Magazine
Soundbytes from The Loyalty Surgery 2018 – Part One| Loyalty Magazine
We liked the new book from Philip Shelper and his team book review but were left with a few questions: Why did he want to write it? What did he learn? How has COVID-19 impacted on loyalty programmes? and How is life in sunny – but locked-in – Australia? We also wanted to know Philip’s views on the future importance of AI, and how travel firms can use customer loyalty programmes to move forward.| Loyalty Magazine
How to leverage a loyalty programme to strengthen customer engagement in challenging times The COVID-19 outbreak has thrown the sense of normality which underpins everyday life out the window. Across the globe, industries have been hit left, right and centre as customers and businesses take action to ensure . . . We are really sorry […]| Loyalty Magazine
CSR raised in importance It will all change when they reach the big world of work, but for students, the brands that are most admired for a range of factors including quality, innovation, inspring content, environmental footprint and impact on society are …… Nike . . . We are really sorry to say that you […]| Loyalty Magazine
Netflix beats rivals for retention| Loyalty Magazine
Its official, all that brand-building is worth it| Loyalty Magazine
Ranking the most powerful global brands| Loyalty Magazine
In the increasingly competitive world of online streaming, keeping subcribers loyal is a major challenge. Disney + has previously used bundles to achieve this. Now it is addressing customer loyalty with a new range of Perks. Perks offered at launch Disney+ subscribers will| Loyalty Magazine
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The proposition was easy. Look after the top 5% and offer plenty of aspirational tiers and free nights. Ignore the rest. In 2021, it was a totally different landscape. Business guests have disappeared, leaving hotels to the leisure travellers, and because of this seismic shift, brought about by covid, newly su...| Loyalty Magazine
And is this going to influence your buying choice as much as the quality of the coffee? Those living in the UK, and particularly in London, should commend the Metro for its in depth analysis of leading coffee chains to establish which loyalty program gives the best value for . . . We are really […]| Loyalty Magazine
Etihad airline partners align programmes| Loyalty Magazine
Airlines and hotels search for solutions to extend elite status Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus disruption. Aeroplanes parked in the US desert Singapore Airlines is extending the time-dependent elite . . . We are really sorry to say that you […]| Loyalty Magazine
In a new take on the concept of customer loyalty, the CEO of a loyalty startup has raised US$50m for his payments-meets-loyalty-meets-blockchain venture. With some 1,000 restaurants signed up, CEO Ben Leventhal said his company| Loyalty Magazine
There are numerous paths a retailer could take to grow their shopper base. What is right for one chain in Europe, may not work for another in the United States. Success will ultimately come to those that intimately understand the shoppers within their markets, act in a manner that appeals to those shoppers by addressing barriers and building distinct experiences appealing to them, all while doing so in a profitable manner. One thing that this past year has shown us is that shoppers’ needs a...| Loyalty Magazine
“Customer loyalty is the brand’s most precious resource. This year’s report showcases just how important loyalty and rewards programs are in building customer relationships with brands,”| Loyalty Magazine
its loyalty programme, but half of the population remains unengaged.| Loyalty Magazine
Loyalty at the heart of the partnering initiative IndiGo and Accor plan to work together in a collaboration to drive deeper member engagement and loyalty throughout the Indian sub continent using their loyalty programs. The two organisations already have significant collaboration experience together through Rahul Bhatia’s . . . We are really sorry to say […]| Loyalty Magazine
European airlines follow US loyalty model| Loyalty Magazine
Virgin has finally launched the cross brand loyalty programme that was first mooted several years ago. The big news is that it is committing to NEVER expiring the points or giving a use-by date. Virgin Points will eventually be rolled out to all Virgin brands, which . . . We are really sorry to say […]| Loyalty Magazine
We will have to wait a few more weeks before the full details of the new Virgin Red Points loyalty programme are announced, but Loyalty Magazine bagged the opportunity of an interview with Charlotte Sjoberg, corporate affairs director for Virgin Red to fill in some of the missing information . . . We are really […]| Loyalty Magazine
There is no excerpt because this is a protected post.| Loyalty Magazine
50% of luxury market owned by this group by 2025 It used to be sales that were seasonal, now it is consumer studies, and now is very much the time for them. This one is about the luxury market, which like most things to do . . . We are really sorry to say that […]| Loyalty Magazine
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer retention efforts in this way. The announcement of expanded perks was made during an exclusive concert . . . We are really sorry […]| Loyalty Magazine
Review article by Attila Kecsmar You might already believe that Amazon runs a loyalty programme. Its Loyalty Prime subscription service achieves retention by offering a basket-full of benefits that are lost if the customer unsubscribes. In this way they are retained. However, on Valentine . . . We are really sorry to say that you […]| Loyalty Magazine
But hotels and hospitality industry well behind airlines in adopting the model The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional heartland of ancillary services, these include baggage fees and on-board food. Now the trend is for hotels and other hospitality companies . . . We are really sorry […]| Loyalty Magazine
Macmillan wins For Good Causes Prize Draw!| Loyalty Magazine
Jet Privilege, the loyalty programme of the now defunct Indian Jet Airline loyalty programme, will continue to operate – but under a new name. The Loyalty Magazine Awards winning programme did enough in May to convince the judges it was worthy of the prize for best Long Term . . . We are really sorry to […]| Loyalty Magazine
Challenge comes from new Aimia report Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by Aimia in which a challenge is laid out to the company daring enough NOT to offer a traditional loyalty programme . . . We are really sorry to […]| Loyalty Magazine
Only one loyalty category taking a knock Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 lockdowns? Mando-Connect wondered the same thing and so with research company YouGov, they began asking the question. The research . . . We are really sorry to say that […]| Loyalty Magazine
BA uses its loyalty scheme to apologise| Loyalty Magazine
National media and most commentators can be forgiven for missing the biggest part of the Nectar/Avios story, because it takes a calculator, a fairly deep understanding of loyalty programme financials and some inside knowledge to work it out.| Loyalty Magazine
Turkcell: A company with loyalty in its DNA| Loyalty Magazine
