This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology. Last year I decided to learn how to develop| Buyer Persona Institute
The close of 2019 and dawning of 2020 marks several important events, in addition of course to the holidays. Tis the season to be insightful, as the| Buyer Persona Institute
By leveraging these buyer persona best practices, you’ll virtually guarantee that everyone in the organization uses your buyer personas as the foundation for all your marketing and sales activities.| Buyer Persona Institute
Surveys are one of the most popular forms of market research and a great way to validate and enhance Buyer Persona insights.| Buyer Persona Institute
An actionable buyer persona can provide incredible value to you and your company. However, there's one change you can implement to increase that value.| Buyer Persona Institute