CIOs and CTOs may sit side by side, but the way they operate is entirely different. Here’s how to tailor your message and drive real impact.| Product Marketing Alliance
Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best.| Product Marketing Alliance
Get a clear understanding of your market landscape. This guide covers customers, competitors, partners, and external forces shaping your business.| Competitive Intelligence Alliance
Discover how to work cross-functionally with teams by being three things: The Translator, The Matchmaker, and The Mediator. Read on to learn more.| GTM Alliance
Buyer behavior has changed greatly over the last five years. Here's what product marketers need to do in order to keep up.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| GTM Alliance
Once you've defined your ideal customer profile, and your TAM, you can think of this as the launching off point for pricing and packaging strategies, product launch or messaging and positioning, all core ingredients for GTM success.| GTM Alliance
Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members.| Competitive Intelligence Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
Crush your next competitive intelligence project.| Product Marketing Alliance
In this panel discussion, a quartet of product marketers shares their expertise on a range of hot topics relating to developer demographics, personas, and segmentation.| Product Marketing Alliance
Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations.| Product-Led Alliance | Product-Led Growth
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Competitive Intelligence Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
If you sold umbrellas, you’d have a better chance at marketing them in London, where it typically rains over 100 days per year, than Dubai.| Product Marketing Alliance
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.| Product Marketing Alliance
Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile.| Product Marketing Alliance
A higher product adoption equals a larger user base. Find out if your product fits perfectly to your customer needs with the top product adoption metrics.| Product Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Equipping a team of talented field marketers is no small feat. It requires dedication to honing a diverse roster of skills – from market research to logistics management and everything in between.| Marketing Alliance