Developer relations (DevRel) is, in essence, marketing to developers. It’s a set of strategies used to reach and engage with developers where they are, as well as to connect your company to a technical audience.| Developer Marketing Alliance
To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs.| Developer Marketing Alliance
Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way.| Developer Marketing Alliance
Whether your target audience is engineers or software developers, advocates can help you get the word out about your product. Here, we answer your most commonly asked questions about developer advocacy, so take a look.| Developer Marketing Alliance
Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience.| Developer Marketing Alliance
Whether you’re building a developer community from scratch or joining an existing, active one, you’ll find that investing time and effort into a dev community offers many benefits to both developers and marketers. We’re taking a look at them in this article.| Developer Marketing Alliance
Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them.| GTM Alliance