Need numerical data about your product’s UX, but not sure where to start? Check out this list of the most popular quantitative methods to help you pick a tool.| Nielsen Norman Group
Labels in a card sorting study must be neutral to prevent keyword matching and encourage careful, conceptual groupings from users.| Nielsen Norman Group
People remember the bad more than the good. Users’ tendency to identify flaws in designs raises the bar for what they consider acceptable.| Nielsen Norman Group
The tighter the mapping between icons and the thing they represent, the easier they are to understand, but standardization can also make an icon easy.| Nielsen Norman Group
Design effective error messages by ensuring they are highly visible, provide constructive communication, and respect user effort.| Nielsen Norman Group
Category and link labels should tell users what will happen when they click on them.| Nielsen Norman Group
A skeleton screen is used as a placeholder while users wait for a page to load. This progress indicator is used for full page loads and reduces the perception of a long loading time by providing clues for how the page will ultimately look.| Nielsen Norman Group
20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.| Nielsen Norman Group
Cognitive maps, concept maps, and mind maps are diagramming techniques that can be utilized throughout the UX process to visualize knowledge and surface relationships among concepts.| Nielsen Norman Group
Better to accept a wider margin of error in usability metrics than to spend the entire budget learning too few things with extreme precision.| Nielsen Norman Group
Designers, developers, and even UX researchers fall prey to the false-consensus effect, projecting their behaviors and reactions onto users.| Nielsen Norman Group
Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.| Nielsen Norman Group
No matter which prototyping tools you use, the same tips apply to preparing a user interface prototype for the most effective user research.| Nielsen Norman Group
In user research, the facilitator's choice of words can affect the participants' feedback or behavior.| Nielsen Norman Group
Thoughtful design is transparent and easy to understand, provides a preview, and helps users to easily correct their errors.| Nielsen Norman Group
In a study of people interacting with systems using machine-learning algorithms for recommendations and personalization, users had weak mental models and difficulties making the UI do what they want.| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.| Nielsen Norman Group
Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.| Nielsen Norman Group
Users of Siri, Alexa, and Google Assistant conceptualize them in one of 3 ways: an interface, a personal assistant, or a brain. Frequent users are less likely to push the interaction limits of these AI systems than new users.| Nielsen Norman Group
Giving money on charity websites is 7% more difficult than spending money on ecommerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.| Nielsen Norman Group
Users are often distracted from the task at hand, so prevent unconscious errors by offering suggestions, utilizing constraints, and being flexible.| Nielsen Norman Group
Want to learn everything about UX research methods? The complete guide to user experience research methods that includes two approaches, methods etc.| Aufait UX
Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.| Nielsen Norman Group
On the web and on paper, start content with the most important piece of information allows readers to quickly get the main point, regardless of how much they read.| Nielsen Norman Group
Across 33 rich countries, only 5% of the population has high computer-related abilities, and only a third of people can complete medium-complexity tasks.| Nielsen Norman Group
Actions at one step of an application impact subsequent steps. When users don't understand this relationship, usability suffers.| Nielsen Norman Group
The total cognitive load, or amount of mental processing power needed to use your site, affects how easily users find content and complete tasks.| Nielsen Norman Group