Usually the VP Growth is responsible for self-serve revenue, and that's the key metric that they're held accountable for. It's a good model that works in a number of companies.| Product-Led Alliance | Product-Led Growth
OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more.| Product Marketing Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments.| Product Marketing Alliance
The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there's a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.| Product Marketing Alliance