Marketing Attribution Guide: Models, Tools & ROI
Learn marketing attribution step by step. Compare multi-touch models, tools, and best practices to track ROI and choose the right attribution approach.| McGaw
McGaw specializes in streamlining marketing technology stacks to optimize customer journeys and drive revenue growth. Our services include tech stack integration, marketing analytics, funnel optimization, and product analytics.| McGaw
Learn marketing attribution step by step. Compare multi-touch models, tools, and best practices to track ROI and choose the right attribution approach.| McGaw
Stacks don’t get bloated because marketers are careless. They get bloated because someone’s trying to solve the problem right in front of them.| McGaw
Dive into the benefits of data warehouse integration and dispel the hype around “composable CDPs.” We’ll provide a clear comparison between warehouse-first CDPs and hybrid solutions like Segment. Learn the pros and cons of each approach across core CDP functions to help you choose the right option.| McGaw
Struggling with tech debt in your MarTech stack? See how a CDP can save you time and money by easing integrations and curbing costly rework.| McGaw
Discover how to build a lean, mean, ROI-generating growth stack for 2025 with expert martech guidance from CEO Dan McGaw.| McGaw
SumoQuote's unique trial and demo formula leads to a 33% conversion rate from free trials to new customers. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote, discuss the company's journey from an internal tool to a recently acquired SaaS company. Listen in to learn how Brandon uses tools like Webflow, Close CRM, Customer.io, and Zapier and about the importance of partner integrations.| McGaw
Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-return users to drive adoption. Mallory discusses their KPIs, the importance of net revenue retention (NRR), and their stack, including tools like MadKudu and Inflection.| McGaw
