Why controlling for too many macro variables in MMM can backfire—and how to model external shocks the right way.| Recast
Discover the top 9 questions to ask MMM vendors or your marketing science team to ensure effective media mix modeling.| Recast
Discover the key challenges of in-housing Marketing Mix Modeling. Understand the risks before building your own MMM.| Recast
Why is the problem of validation so difficult in the context of MMM? Let's break down the challenges present and how to overcome them.| Recast