When Jet.com sold to Walmart in 2016, commentators remarked that there was no space for new ecommerce apps, in a market with Amazon and eBay. Two years later, ecommerce platform Wish was the most downloaded shopping application worldwide and the third largest e-commerce marketplace in the United States. Wish was originally founded as wishlist app, in which users could create lists of their favourite products. To help monetise the site, Wish added a similar products feature and began partnerin...| Business of Apps
In 2008, Milda Mitkute was moving house in Lithuania and wanted to give away some clothes. So Justas Janauskas built a website to distribute clothes to friends, and Vinted was founded. Four years later a mobile app was launched which allows users to buy, sell or swap clothing and communicate on forums. The company quickly expanded into Germany and is now available in 20 countries, with plans to reach Finland later in 2023. It now has more than 1200 employees headed by CEO Thomas Plantenga. Or...| Business of Apps
Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass Amazon and other ecommerce marketplaces in this ...| Business of Apps
Shein is, by some measures, the largest online only fashion company, which may be a surprise to those who have never heard of the app. Originally a portal to buy wedding dresses, Shein branched out into general womenswear in the early 2010s and to all types of fashion by the mid-2010s, although the vast majority of its customers are still women. It is now the leader of a new generation of fast fashion that puts Zara and H&M to shame, producing thousands of new items to match the current trend...| Business of Apps
Depop is a social ecommerce website that is primarily used by people selling worn, vintage or repurposed clothing. It has built out a loyal customer-base of 18 to 25 year olds in the UK and US. Launched in Italian startup incubator H-farm by Simon Beckerman, Depop became successful through word of mouth. Its first break was in the UK in the late-2010s, with vintage clothing shops already seeing more foot traffic than at any point in the past. Depop designed its app to be an Instagram for shop...| Business of Apps
eBay is an e-commerce platform, at first only providing customer-to-customer auction services, expanding into business-to-consumer shortly afterwards. In the 2000’s, eBay went on a spending spree that saw it taking ownership of PayPal, Skype and Stubhub, although it has since relinquished ownership of all three businesses. It is one of the few success stories of the dot-com bubble, which eBay fought through after going public in September 1998. By 2001, it was considered the world’s larg...| Business of Apps