You’re probably more than used to seeing the end-of-year car and truck commercials, each offering a giant bow and a hefty discount. But, is discounting the answer for your business? Sales leaders often feel the crunch to meet Q4 goals in November and December, and many turn to discounts as a result. However, this approach can actually undermine long-term goals, weaken client relationships, and set poor pricing expectations for the future. Here’s a look into why discounting isn’t the ans...| KLA Group
Occasionally, you let salespeople off the hook for not following up with a lead from the marketing team. Other times, you hear salespeople reading directly from a script and don’t say anything. You think the behavior is harmless. It’s not.| KLA Group
We polled a group of SMB B2B business owners who attended a recent Coffee with Kendra revenue generating webinar to learn how well they feel appointment setting is going in their companies. 41% of business owners feel that appointment setting is working okay, but has room for improvement, while another 33% want to make it even better. | KLA Group
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the stage is set with both hurdles and opportunities for businesses. This is not just another year. It’s a call for companies to redefine their sales strategies and embrace change. | KLA Group
