Customer Acquisition Cost (CAC): What Is It & How to Calculate - MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
When it comes to social media marketing, there's a lot to keep in mind. From platform best practices to the latest features...| QuickFrame
Learn how to track customer retention, analyze churn, and implement strategies to improve long-term loyalty.| MNTN
What is Roku? Discover how it works, available devices, and pricing—plus why it’s a major player in streaming and CTV advertising today.| MNTN
What is Pluto TV and how does it work? This guide covers everything you need to know about the free ad-supported platform, Pluto TV.| MNTN
What is Plex? Learn how it works, its pricing options, and key features. Discover how this platform streams and organizes media.| MNTN
What is Netflix and how does it work? This article explains everything you need to know for consumers and advertisers.| MNTN
What is Hulu? Learn how it works, explore its plans and pricing, and see how to sign up for one of the most popular streaming platforms.| MNTN
What is Google TV? Learn how it works, available devices, and pricing—plus how it organizes streaming, live TV, and apps in one platform.| MNTN
Learn how to analyze the customer journey in 10 clear steps. Identify touchpoints, spot friction, and drive conversions across channels.| MNTN
Disney+ advertising in 2025 gives brands access to premium audiences at scale—learn ad formats, targeting, and strategies to maximize ROI.| MNTN
Learn how addressable TV advertising delivers targeted ads to specific households for more precise and effective campaigns.| MNTN
What is Peacock TV? Learn about its plans, pricing, and how to sign up—plus what makes it a key player in the streaming and CTV ad landscape.| MNTN
Peacock offers different subscription tiers, which include “Premium” and “Premium Plus.” With a name like Peacock Premium, many consumers assume that their experience would be ad-free, but it doesn’t hurt to ask: Does Peacock Premium have commercials?| MNTN
Learn how ad networks and ad exchanges compare, from inventory sourcing to targeting capabilities and advertiser control.| MNTN
Here's everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers.| MNTN
Two of the most popular bidding strategies you’ll encounter are header bidding and real-time bidding (RTB). Here’s everything you need to know about each.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
Video marketers have to meet potential customers where they are – and that means leaning into the power of social media.| QuickFrame
When it comes to video marketing production costs, there's a lot to keep in mind. With so many varying elements, it can be...| QuickFrame
Learn how to advertise on Netflix in 2025 with this complete guide covering ad formats, targeting, costs, and best practices for success.| MNTN
Learn how to build a high-converting sales funnel from scratch with this step-by-step guide covering strategy, structure, and best practices.| MNTN
An optimized conversion funnel turns visitors into buyers. Explore how ecommerce brands use funnels to improve customer acquisition.| MNTN
Explore the factors that influence TV commercial costs in 2025, from ad placements to production and media buying.| MNTN
In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms.| MNTN
Follow these steps to create successful performance marketing strategies.| MNTN
According to new research from Leichtman Research Group, 87% of US TV households have at least one Connected TV device.| MNTN
Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels.| MNTN
What exactly is a full-funnel marketing strategy? And how can you build one that brings in results? Let’s explore the fundamentals of full-funnel marketing.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
Marketers have found a new successful model for targeting customers: Connected TV (CTV). But calculating the return on investment for Connected TV can be tricky (just like any other digital marketing channel). That’s where CTV attribution comes in.| MNTN
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if you will. But if you can’t also capture the bottom of the funnel, all your coolest top of funnel efforts will be for naught.| MNTN
With the view-through attribution (VTA) model, you can attribute conversions to ad impressions, which gives you a more granular assessment of your ads' performance.| MNTN
The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Time-decay attribution focuses on the timing of a customer’s interactions with marketing materials, giving more credit to those that occur just before the customer makes a purchase.| MNTN
Marketing spend in the U.S. reached nearly $481 billion last year, but where is that money going? This is why marketing attribution is vital: to determine which of your marketing efforts are leading to conversions.| MNTN
With an omnichannel digital approach, it can be tricky to figure out exactly which channel ultimately led to a sale. A multi-channel attribution model can give you a better sense of which marketing efforts are responsible for converting customers.| MNTN
As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources. That's where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer's path to conversion — from the first interaction to the final purch...| MNTN
Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales. One such model, linear attribution, considers all touchpoints on the customer’s journey, which can be an effective way to determine how successful your overall campaign is in converting.| MNTN
In the labyrinth of modern marketing, every interaction has the potential to be a significant moment of change. Uncovering the touchpoints with the most influence, however, demands precision and insight.| MNTN
To optimize your marketing budget, you need to measure how well your marketing channels are converting. Various attribution models can help you gauge success by assigning conversion credit to different customer touchpoints. There are multiple attribution models to choose from, each with their own benefits and limitations.| MNTN
There are plenty of ways to approach attribution, but you’ll see the most accurate picture for your business with a custom attribution model.| MNTN
Here, we'll break down everything you need to know about cookieless attribution—and how to get started.| MNTN
Click-through attribution, or click-through conversion, is just one of many marketing attribution models you can use to get a better understanding of how your ads are performing. In this guide, we'll break down everything you need to know about click-through attribution.| MNTN
Customer data platforms (CDPs) are a game-changer when it comes to how businesses collect, manage, and use customer data. In this crash course on CDP marketing, you’ll learn everything you need to know about these platforms, how they work, and what benefits they provide.| MNTN
You need a wealth of information about your target audience to market to and engage with them effectively. However, simply gathering lots of consumer data is not enough. You also need a solution to manage the insights you collect. The key players in this space are customer data platforms (CDPs) and data management platforms (DMPs). […]| MNTN
Explore the world of Connected TV (CTV) advertising in 2024: understand what CTV is and how CTV ads are transforming digital marketing.| Signal Expanse
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
Explore how ad networks aggregate inventory from publishers and connect advertisers with targeted ad placements across multiple sites.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
While there are many different attribution models to choose from, this article will cover first-touch vs. last-touch attribution, including how and when to use them.| MNTN
Understand linear TV advertising, how it compares to CTV, and the strategies brands use to reach engaged audiences through traditional TV.| MNTN
Understand the differences between SVOD, AVOD, and TVOD. Learn how each monetization model impacts advertisers and viewers.| MNTN
Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. If you’re not advertising on Hulu, you could be missing out on millions of potential customers.| MNTN
Connected TV retargeting not only allows brands to affordably and efficiently reach audiences on television, it fulfills the promise of true cross-device.| MNTN
Learn what SQLs are, how they differ from MQLs, how they signal strong buying intent, and the best ways to close more sales.| MNTN
Understand what SALs are, how they differ from MQLs and SQLs, and the key steps to convert them into customers.| MNTN
Find out how to calculate ROI, assess campaign profitability, and improve your marketing investment for long-term success.| MNTN
Discover what MQLs are, how they fit into the sales funnel, and proven methods for generating high-quality leads.| MNTN
Explore how CLV helps predict long-term revenue, how to calculate it, and strategies to increase customer retention.| MNTN
Everything you need to know about Cost Per Lead (CPL) and how you can use it to help evaluate your marketing strategies.| MNTN
Understand how CPA helps measure campaign efficiency, how to calculate it, and ways to lower acquisition costs.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
A sales funnel is the foundation of any successful marketing strategy. Learn what it is, how it works, and why it’s crucial for conversions.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
A breakdown of performance marketing, how it works, and why it’s essential for brands focused on measurable results.| MNTN
Learn everything advertisers need to know about CTV ad inventory, how it works, where ads appear, and how to secure premium placements.| MNTN
It’s important to understand cross-device attribution (and its limitations) to better measure your marketing performance and drive meaningful results.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
Track and optimize your marketing campaigns with these 15 key digital marketing metrics and performance indicators.| MNTN
See real-world demand generation campaigns that drive results. Use these proven ideas to boost brand awareness and conversions.| MNTN
Find out which demand generation channels deliver the best results. Learn how to leverage them for maximum reach and impact.| MNTN
Dive into our comprehensive guide to Connected TV advertising for back-to-school, where we cover everything from audience targeting to campaign setup, and all the creative best practices you’ll need to drive performance on Connected TV.| MNTN
A complete rundown on advertiser and consumer behaviors during the BTS and BTS for college shopping period.| MNTN Research
Explore the top tools for automating and optimizing demand generation. Improve lead nurturing, targeting, and campaign performance.| MNTN
In this article, we bring our first party findings together with third party data to give you the full picture of advertiser and consumer behaviors during the hottest months of the year.| MNTN Research
We dug into first and third party data to better understand advertiser and consumer behavior when it comes to Dad’s big day.| MNTN Research
Learn how to advertise on Peacock in 2025 with this complete guide covering ad formats, targeting options, costs, and best practices.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
2025 guide to social media video specs on Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, YouTube, & Reddit.| QuickFrame
Understand the key differences between DSPs, SSPs, and ad exchanges, and how they work together in programmatic advertising.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
Boost your B2B pipeline with these 10 proven demand generation strategies. Learn how to attract, engage, and convert prospects.| MNTN
Learn how to re-engage high-intent B2B prospects with this 2025 retargeting guide, covering strategies and campaign optimization.| MNTN
According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time.| MNTN
Technology makes it easier to seek out customers, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. That's where performance marketing can provide real solutions.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Women are the new decision-makers of the household. Why are advertisers still lacking in accurate representation and important targeting?| MNTN Research
Streaming services continue to climb in cost as more consumers cut the cord. Here's how this will open up new opportunities for advertisers.| MNTN Research
Last year’s BTS season may have been hit hard by inflation, but in 2023, it’s looking like this spend is making a comeback.| MNTN Research
Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.| MNTN
