Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.| Nielsen Norman Group
Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.| Nielsen Norman Group
No matter which prototyping tools you use, the same tips apply to preparing a user interface prototype for the most effective user research.| Nielsen Norman Group
A paper by Jakob Nielsen about the purpose and methods for using focus groups to understand users and guide the development of interactive systems.| Nielsen Norman Group
Guidelines for usability test tasks: engage participants by writing task scenarios that are realistic, encourage an action, and don't give away how the interface should be used.| Nielsen Norman Group
Qualitative surveys ask open-ended questions to find out more, sometimes in preparation for doing quantitative surveys. Test surveys to eliminate problems.| Nielsen Norman Group
Despite many weaknesses, interviews are a valuable method for exploratory user research.| Nielsen Norman Group
iPad apps are much improved, but new usability problems have emerged, such as swipe ambiguity and navigation overload.| Nielsen Norman Group
In a study of business professionals using ChatGPT to write business documents, task time decreased, while rated quality improved substantially.| Nielsen Norman Group
NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.| Nielsen Norman Group
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.| Nielsen Norman Group
What is usability? How, when, and where can you improve it? Why should you care? Jakob Nielsen defines key usability concepts - give to your boss or anyone else who doesn't have much time, but needs to know basic usability facts.| Nielsen Norman Group