Do the best marketing strategies come from market research or buyer persona research? It’s not a trick question—these are completely different approaches,| Buyer Persona Institute
This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology. Last year I decided to learn how to develop| Buyer Persona Institute
Buyers involved in an important purchase decision want to feel confident before they purchase. There are three things to consider.| Buyer Persona Institute
Marketing strategies constantly evolve around fresh ideas and new tactics. Done correctly, buyer personas serve as guardrails to keep you from veering off| Buyer Persona Institute
The close of 2019 and dawning of 2020 marks several important events, in addition of course to the holidays. Tis the season to be insightful, as the| Buyer Persona Institute
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute
Learn how to develop effective buyer personas. Discover insights and tools to improve your marketing strategies and connect with buyers on a deeper level.| Buyer Persona Institute
Chief Marketer, an online publication dedicated to providing marketing professionals with information on marketing strategies, tactics, and techniques for consumer and business-to-business brands, published the following article written by BPI President, Jim Kraus.| Buyer Persona Institute
Creating an authentic Buyer Persona is pivotal in understanding your buyers' decisions — their goals, concerns, decision criteria, and journey. It informs how to best influence them towards choosing your solution over competitors or the status quo. While various methods exist for gathering the necessary insights none are as effective and insightful as conducting one-on-one interviews with recent buyers.| Buyer Persona Institute
By leveraging these buyer persona best practices, you’ll virtually guarantee that everyone in the organization uses your buyer personas as the foundation for all your marketing and sales activities.| Buyer Persona Institute
Surveys are one of the most popular forms of market research and a great way to validate and enhance Buyer Persona insights.| Buyer Persona Institute