Beauty & Wellness Briefing: Can TikTok Shop succeed? - Glossy
While mega brands like E.l.f Cosmetics and Tarte Cosmetics have publicly discussed how successful TikTok Shop is, the guaranteed success of TikTok Shop is still in question.| Glossy
This week, I look at how beauty and wellness brands are approaching the first wave of holiday sales including this week’s Amazon Days, Walmart Deals and Target Circle Week. I also check in with experts at Constant Contact and Mintel for insights into the holiday sales marketing strategies that are working now. Additionally, CeraVe sponsors the NBA, Charlotte Tilbury taps Celine Dion for a holiday campaign, and Dyson’s profits drop 47% amid global economic turbulence.| Beauty Archives - Glossy
This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal has a new Americas CEO, Aritzia inks a beauty partnership deal, and Gwyneth Paltrow shutters her 2-year-old mass beauty experiment, Good Clean Goop.| Beauty Archives - Glossy
This week, I checked in with Jeffery Wagstaff, CEO of Cosnova, the German parent company of mass beauty mainstays Essence and Catrice, about the company’s U.S. expansion into Walmart. Cosnova’s entry into the mass retailer is part of its stunning sales growth, which passed $1 billion in annual sales in 2024, and demonstrates the growing power of the value beauty category.| Beauty Archives - Glossy
On Thursday, Glossy+ members joined editor-in-chief Jill Manoff and senior reporters Sara Spruch-Feiner and Emily Jensen for an exclusive rundown of some of the most timely trends and topics impacting the beauty industry now.| Beauty Archives - Glossy
While mega brands like E.l.f Cosmetics and Tarte Cosmetics have publicly discussed how successful TikTok Shop is, the guaranteed success of TikTok Shop is still in question.| Glossy
