This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal has a new Americas CEO, Aritzia inks a beauty partnership deal, and Gwyneth Paltrow shutters her 2-year-old mass beauty experiment, Good Clean Goop.
