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Beauty & Wellness Briefing: Can TikTok Shop succeed? - Glossy
https://www.glossy.co/beauty/beauty-wellness-briefing-can-tiktok-shop-succeed/
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While mega brands like E.l.f Cosmetics and Tarte Cosmetics have publicly discussed how successful TikTok Shop is, the guaranteed success of TikTok Shop is still in question.
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