Relevance Engineering vs. B2B Marketing Theatre - Marketing Interactions
Relevance engineering designs b2b marketing strategy, content, experiences to help buyers make sense of complex realities to pursue outcomes that matter| Marketing Interactions
Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Read that again. This is a finding from The Power of Provocation Report. Granted, the report is based on responses from only 175 business decision makers. However, all of them are C-level […] The post B2B Content Marketing > Going Bold or Fading to Beige? appeared first on Marketing Interactions .| Marketing Interactions
Relevance engineering designs b2b marketing strategy, content, experiences to help buyers make sense of complex realities to pursue outcomes that matter| Marketing Interactions
B2B buyer-driven experiences that help customers evolve, anticipate roadblocks, and feel good result in bold buying decisions.| Marketing Interactions
I’ve always believed you need to engage B2B buyers from start to finish. This means building brand and moving into demand. Brand and demand belong in the same story. Brand vs. demand is a false choice. You need to account for this in your GTM plan. This way, you can map storylines that include context […] The post Brand vs. Demand: A False Choice in B2B Buyer Journeys appeared first on Marketing Interactions .| Marketing Interactions
B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best. We could blame it on chaotic, unorganized data management or silos in our Martech stack, but perhaps the problem is really in how we define […] The post Personalization in B2B Marketing: Overrated or Misunderstood? appeared first on Marketing Interactions .| Marketing Interactions
Most marketers are clamoring for ChatGPT for content writing, but are you prepared for your buyers to be using it as a resource in their buying process?| Marketing Interactions
Getting B2B buyers to agree on objectives is aided with the use of well developed buyer personas - here's why and how to use them| Marketing Interactions
