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Relevance Engineering vs. B2B Marketing Theatre - Marketing Interactions
https://marketinginteractions.com/relevance-engineering-vs-b2b-marketing-theatre/
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content marketing strategy
b2b buyer experience
b2b buyer engagement
buyer alignment
continuum experience
digital relevance
relevance engineering
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Relevance engineering designs b2b marketing strategy, content, experiences to help buyers make sense of complex realities to pursue outcomes that matter
