Relevance engineering designs b2b marketing strategy, content, experiences to help buyers make sense of complex realities to pursue outcomes that matter| Marketing Interactions
B2B buyers use AI in their buying process. Here's how marketers can help B2B buyers use AI to make better buying decisions... in their favor.| Marketing Interactions
B2B buyer-driven experiences that help customers evolve, anticipate roadblocks, and feel good result in bold buying decisions.| Marketing Interactions
When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. I’ve been involved in […] The post B2B Marketers Go for a Win with Customer Retention appeared first on Marketing Interactions .| Marketing Interactions
Getting B2B buyers to agree on objectives is aided with the use of well developed buyer personas - here's why and how to use them| Marketing Interactions