B2B customer retention requires a different mindset. Here's how to create relevant customer retention programs & improve customer experience.| Marketing Interactions
Relevance engineering designs b2b marketing strategy, content, experiences to help buyers make sense of complex realities to pursue outcomes that matter| Marketing Interactions
B2B buyers use AI in their buying process. Here's how marketers can help B2B buyers use AI to make better buying decisions... in their favor.| Marketing Interactions
B2B buyer-driven experiences that help customers evolve, anticipate roadblocks, and feel good result in bold buying decisions.| Marketing Interactions
Getting B2B buyers to agree on objectives is aided with the use of well developed buyer personas - here's why and how to use them| Marketing Interactions