AI, buyers, and analyst relations: Your top questions answered
Discover how AI reshapes buyer behavior and analyst relations. IDC's experts share insights and guidance to help AR leaders influence executives and teams.| IDC Blog
The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving. The need for today’s midmarket CMOs to lead with clarity and vision is more important than ever. A third of midmarket CMOs expect to take on the new title of Chief Market Officer, according to IDC’s 2025 Global Midmarket Tech [...]| IDC Blog
As 2026 planning accelerates, high-performing GTM teams are doing more than building campaigns. They’re stress-testing their positioning. Not just for alignment with internal priorities, but for resonance with evolving buyer expectations, stakeholder dynamics, and budget scrutiny. It’s not about tearing everything down. It’s about refining what’s already strong and spotting the subtle misalignments that weaken [...]| IDC Blog
Tech marketers are no strangers to low conversion rates, tight budgets, and the ongoing quest to create content that both informs and influences. Foundational assets like white papers and infographics still play a critical role in that journey, but even the most informative content often struggles to gain traction. According to IDC research, 72% of [...]| IDC Blog
AI is quickly transforming what marketing teams are capable of: automating routine tasks, delivering instant insights, and powering deeply personalized customer experiences. But for all its promise, AI is only as effective as the people and processes guiding it. And that’s where many organizations are hitting a wall. As marketing strategies grow more complex and [...]| IDC Blog
Today’s marketing leaders are being asked to drive bold innovation, lead AI-powered transformation, and deliver measurable revenue gains – all on last year’s budget. This might sound like a familiar challenge for many midmarket tech CMOs. Expectations have grown more strategic, yet financial support remains static. Fifty-four percent of midmarket CMOs expect no increase in [...]| IDC Blog
Discover how AI reshapes buyer behavior and analyst relations. IDC's experts share insights and guidance to help AR leaders influence executives and teams.| IDC Blog
Apple launches iPhone Air, redesigns iPhone 17 Pro lineup, and updates Apple Watch and AirPods Pro, reshaping its ecosystem strategy.| IDC Blog
AI is transforming buyer behavior, C-suite decision-making, and marketing strategies. These IDC insights reveal how AR leaders can turn insight into influence.| IDC Blog
IDC's 2026 predictions reveal how agentic AI will reshape Asia/Pacific, driving $1.6T impact through enterprise AI, CX, and autonomous systems.| IDC Blog
Discover why AI adoption doesn't equal advancement. Learn how CMOs can close the AI readiness gap and drive real marketing impact in 2025.| IDC Blog
Learn how to turn customer intelligence into action across every touchpoint to drive relevance, retention, and real business impact.| IDC Blog
The smartphone market needs a breakthrough. As growth slows, which innovation—AI, 5G, or foldables—can reignite demand and drive real value?| IDC Blog
Tariffs are reshaping the used smartphone market, impacting pricing, supply chains, and consumer behavior. IDC breaks down what it means for all players.| IDC Blog
How are CEOs leading through AI, volatility and risk? IDC's 2025 CEO Survey reveals 5 tech priorities shaping leadership in an AI-driven world.| IDC Blog
Today's B2B tech buyers are AI-assisted, digital-first, and increasingly independent. Learn how marketing leaders can lead omnichannel experiences that drive relevance, demand, and growth in an AI-saturated market.| IDC Blog
Capitalize on AI-driven market shifts. Discover strategies for B2B marketers to leverage data, optimize ROI, align with executive expectations, and win.| IDC Blog
Explore how North American channel partners view shifts in SIEM vendor support, spotlighting Google's Mandiant move and Microsoft's bundled security charm.| IDC Blog
PCs have long been a staple at Computex, but this year the spotlight shifted to data center AI, with major PC keynotes taking a quieter backseat.| IDC Blog
Despite uncertainty, digital transformation remains essential, driving resilience, growth, and competitiveness in today's evolving business landscape.| IDC Blog
Explore Japan's multi-faceted approach to re-establishing their leadership in the global chip market through a revitalized semiconductor industry.| IDC Blog
An initial assessment of the potential implications of the new US administration on the worldwide Information Communication Technology (ICT) market.| IDC Blog
Managing customer data is complex - a Customer Data Platform (CDP) helps unify data, personalize experiences, and align teams for better engagement and growth.| IDC Blog
As generative AI continues to disrupt the security environment, this blog delves into five critical questions about how GenAI is reshaping cybersecurity analytics.| IDC Blog
