Login
From:
IDC Blog
(Uncensored)
subscribe
Why Marketing Must Lead the New Buyer Journey
https://blogs.idc.com/2025/06/18/why-marketing-must-lead-the-new-buyer-journey/
links
backlinks
Tagged with:
ai in marketing
markets and trends
ai-assisted purchase decisions
ai-powered buyer journey
b2b tech buyers
buyer behavior shift
digital-first buyer
experience-led marketing
Today's B2B tech buyers are AI-assisted, digital-first, and increasingly independent. Learn how marketing leaders can lead omnichannel experiences that drive relevance, demand, and growth in an AI-saturated market.
Roast topics
Find topics
Find it!
