The highest-performing demand generation teams have already moved beyond measuring satisfaction to measuring intent. In today's compressed sales cycles, the window between initial interest and competitive displacement has narrowed to weeks, not months. The question is are your attendees ready to buy.| Certain, Inc
Every event attended, session joined, and question asked is an indicator of where a buyer is in their journey and how ready they are to engage. When captured correctly, these signals can help marketing leaders prioritize.| Certain, Inc
In-person or virtual, every event is a battleground for attention. Your audience is busy. Your content is great—but if attendees don’t see what’s relevant to them, they disengage. They bounce. And all the planning, spending and effort? It falls flat. That’s not just a missed experience—it’s missed pipeline. It’s time to flip the script. Because […]| Certain, Inc
In a recent webinar, event strategists from Certain explored how sales and marketing teams can work together to capture and activate intent data from events. Here is a recap of their conversation.| Certain, Inc
Events are a powerful channel for driving revenue, but without a clear strategy to qualify, nurture, and engage event leads, most will never progress into real sales opportunities. The real challenge lies in turning that initial engagement into meaningful, sales-ready conversations. A study by MarketingProfs found that 73.5% of B2B marketers take four days or […] The post 3 Ways to Spark Sales-Ready Conversations Post-Event appeared first on Certain, Inc.| Certain, Inc
Successful B2B event marketers recognize the power of personalization in fostering customer loyalty. To take that to the next level and turn your audiences into customers using AI, it’s essential to understand how to harness AI for event marketing.| Certain, Inc
As in-person experiences continue to prove their impact, events have evolved beyond simple networking opportunities – they’re now one of the most powerful revenue drivers in B2B marketing. Yet, many organizations struggle to harness event data effectively, missing critical opportunities to connect with buyers and accelerate the sales cycle. In fact, nearly 60% of event […]| Certain, Inc
Introduction In today’s data-driven product landscape, events and conferences have become essential touchpoints for product managers seeking meaningful connections with their target audience. According to a report by EMI & Mosaic, 84% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event. […]| Certain, Inc
Read how buying signal based solutions can transform your event strategy and dramatically improve your ROI.| Certain, Inc
Event data offers deep insights into buyer sentiments, objectives, and preferences, serving as a valuable guide throughout the customer journey.| Certain, Inc