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From:
Certain, Inc
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Architecting Events for ROI: The Fastest Path to Buyers - Certain, Inc
https://certain.com/blog/fastest-path-to-buyers/
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Tagged with:
artificial intelligence
event intelligence
The biggest advantage of running your own events is owning the cycle and the data. You design the experience to deliver value for attendees, and you build the marketing cycle to generate signals about who’s ready to buy.
