Deep Sync develops exclusive data onboarding, data hygiene, and data enrichment solutions directly within the Databricks Marketplace.| Deep Sync
Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger. (“We’re changing my title,” he added.) But […] The post Marriott Takes The Leap Into Retail Media With New Media Network appeared first on AdExchanger.| AdExchanger
Learn how 2025’s top revenue teams use AI, intent, and alignment to drive growth and outperform outdated GTM models.| SWZD – Build Authentic Relationships
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! 1. Not Tracking Your Entire Website A successful first-party intent data strategy requires full visibility into how visitors engage with every corner of your website. If you’re only tracking limited areas like| Foundry
Learn how to use first party intent data like Amazon. Personalize content, retarget effectively, and convert more B2B website visitors.| Foundry
Finding an intent data vendor is a crucial decision, based on the quality and scale of behavioral intent data, ease-of-use, and seamless integration with campaign workflows. These key questions will help you make the best choice:| Spiceworks Ziff Davis
Google’s recent confirmation that Chrome won't eliminate third-party cookies after all seems significant at first glance. For marketers who spent| Modern Marketing Today
Struggling to attract high-value customers? Learn advanced targeting tactics for local businesses to reach high-income clients, geofence affluent areas, and leverage first-party data for smarter ads. The post Advanced Targeting: How to Reach High-Value Clients appeared first on Flux Marketing.| Flux Marketing
Retargeting is changing as third-party cookies disappear. Learn how small businesses can adapt & keep ads working in 2025. Future-proof your marketing! The post Cookieless Retargeting: What Every Local Business Must Know in 2025 appeared first on Flux Marketing.| Flux Marketing
In this article, originally published on Modern Marketing Today, Julia Gebhart, Product Marketing Manager at Sitecore shares her thoughts on how| Retail Technology Insider
Discover how to harness First-Party Data in e-commerce to optimize marketing campaigns, personalize the customer experience, and boost sales.| Impresee: Search bar and navigation solutions for eCommerce
The number of data sources is rapidly increasing, and brands need to determine a way to harness information to bring| Modern Marketing Today
Open access has shifted publishers to B2C data-driven marketing with a focus on author experience. This requires new technologies and new ways of working.| Clarke & Esposito