Clearly, consistently poor quality and service will drive customers away, as will bad customer service. But it's also important to avoid misleading marketing claims.| Marketing Charts
There's also been a switch to net trust in information from articles shared on social media and in information from search results generated by AI.| MarketingCharts
90% of marketers surveyed would see a benefit to PR being more integrated with sales and marketing.| Marketing Charts
Almost half of corporate reputations measured this year declined. Trust appears to be a factor.| MarketingCharts