Gen Z social media habits differ from those of millennials, Gen X, and Boomers. Here's how Gen Z socials and their preferred type of content.| The Shelf, a Data-First Influencer Marketing Company
A practical guide to building influencer attribution systems that turn influencer campaigns into performance engines. Learn how to measure impact, improve outcomes, and compound results across native and paid.| The Shelf, a Data-First Influencer Marketing Company
Honored across three powerhouse categories for campaigns that pushed boundaries, broke the algorithm, and moved the needle. June 12, 2025 – New York, NY — The Shelf, a data-first influencer company and award-winning creative + strategy influencer agency, announced today that it has been nominated for three Global Influencer Marketing Awards, recognizing its standout work… The post The Shelf Earns 3 Nominations for This Year’s Global Influencer Marketing Awards appeared first on The Sh...| The Shelf, a Data-First Influencer Marketing Company
Traditional search is built on intent. But the interest graph is built on inference. That distinction changes not just how consumers find products, but also how brands position themselves for discovery. In the interest graph, users don’t have to know what they’re looking for. Their behaviors – what they watch, save, share, swipe, replay –… The post Brand Discovery: Using Creator Content to Seed Awareness appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where people stumble upon content they trust. We’re used to thinking of discovery as something that starts in a search bar. A question crops up, a need becomes clear, the user types it in, and a list of links appears. That… The post How to Build Brand Awareness in the Interest Graph Era appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Mother’s Day isn’t just another Sunday in May. It’s the emotional Olympics of retail. Shoppers are out here buying for moms, stepmoms, grandmas, wives, sisters, friends, and sometimes themselves — all in one go. 🥇🌸And this year? It’s a little louder. A little faster. A lot more everything. Search interest for Mother’s Day has spiked… The post 20 Actionable Insights, Stats, and Trends to Win Mother’s Day 2025 appeared first on The Shelf, a Data-First Influencer Marketing ...| The Shelf, a Data-First Influencer Marketing Company
Welcome to the unofficial start of summer! Sure, we’re technically smack-dab in the middle of spring. But the truth is that after Mother’s Day, it’s all summer holidays from there. And that means summertime influencer marketing campaigns AND summertime prep for the big, fancy fall and winter influencer marketing campaigns. So, let’s dig into the… The post May 2025 Social Media Calendar appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Check out our March Social Media Calendar and get all the quirky social media posting ideas you need to stay top-of-mind.| The Shelf, a Data-First Influencer Marketing Company
Creators aren’t just making content—they’re building immersive worlds. Learn how Personal Lore is driving engagement, loyalty, and brand integration in 2025.| The Shelf, a Data-First Influencer Marketing Company
How well do you know your consumers? These 28 consumer stats reveal the trends and behaviors shaping influencer marketing in 2025. Use them to craft smarter, more impactful campaigns.| The Shelf, a Data-First Influencer Marketing Company
UGC is taking over social media in 2024. Find out why 65% of Gen Z call themselves creators and how brands are blending UGC with influencer content to crush engagement and build trust.| The Shelf, a Data-First Influencer Marketing Company
Looking for influencer marketing ideas? Here are 28 ways to work with bloggers for your influencer marketing holiday campaigns.| The Shelf, a Data-First Influencer Marketing Company
Discover how to connect with Gen Z this holiday season. From social commerce to influencer-drive campaigns, explore strategies and insights to capture the attention of this powerful, values-driven generation in the 2024 holiday shopping rush.| The Shelf, a Data-First Influencer Marketing Company
Discover how the Interest Graph is reshaping content discovery, shifting consumer behavior, and helping brands build authentic connections. Learn how to create scroll-worthy, trust-building content that resonates and converts.| The Shelf, a Data-First Influencer Marketing Company
Discover how Gen Z transforms Halloween into a months-long celebration fueled by immersive experiences and creativity. This generation pushes social media trends off-platform, creating vibrant communities through elaborate costumes and influencer-driven events.| The Shelf, a Data-First Influencer Marketing Company
Google's Creator Designation is a game-changer in how we assess authenticity and expertise online. But why should we care about this shift?| The Shelf, a Data-First Influencer Marketing Company
Elephant in the room - the TikTok ban. Here's the latest. Plus, a contingency plan just in case TikTok can't finesse this thing.| The Shelf, a Data-First Influencer Marketing Company
The FTC’s recent ruling against fake reviews and buying social media followers, it’s time for brands and creators to rethink how they approach online endorsements and social proof.| The Shelf, a Data-First Influencer Marketing Company
Want to get your message in front of your (younger) audience? Cool. Collaborate with TikTok creators for campaigns that can go wide fast.| The Shelf, a Data-First Influencer Marketing Company
This year's back-to-school trends are way cooler and provide more opportunities for brands to reach buyers than anything we've seen in years.| The Shelf Full-Service Influencer Marketing
Interested in Father's Day spending stats? Or maybe you're more into Father's Day facts. Either way, we've got you covered.| The Shelf Full-Service Influencer Marketing
Learn the LinkedIn stats marketers need to know in 2024. Get the scoop on all the user insights to make your campaigns succeed| The Shelf Full-Service Influencer Marketing
Explore the Facebook stats marketers need to know to create killer campaigns in 2024. We've got you covered with engagement and usage stats.| The Shelf Full-Service Influencer Marketing
Dig into the latest Pinterest stats you need to know to maximize the platform for your next influencer marketing campaign.| The Shelf Full-Service Influencer Marketing
Dig into the latest TikTok stats, and learn how to use the short-form video platform to crush your next campaign.| The Shelf Full-Service Influencer Marketing
Learn 13 Instagram stats that are sure to inform your next influencer marketing campaign. We'll walk you through what you need to know.| The Shelf, a Data-First Influencer Marketing Company
Here are the deets on 20234Halloween spending, Halloween stats, and Halloween trends. And of course, tips to help your Halloween marketing.| The Shelf Full-Service Influencer Marketing