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From:
The Shelf, a Data-First Influencer Marketing Company
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Are Fake Reviews Illegal? The FTC's Crackdown on Fake Reviews and Buying Followers
https://www.theshelf.com/the-blog/ftc-fake-reviews-buying-followers/
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industry news
best practices
influencer strategies
ftc endorsement guidelines
laws for influencers
social media laws
The FTC’s recent ruling against fake reviews and buying social media followers, it’s time for brands and creators to rethink how they approach online endorsements and social proof.
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