What is Salesforce?
TABLE OF CONTENTS| Cargas
In today’s data-driven sales world, every sales decision revolves around numbers, from lead nurturing to deal closure. If you are wondering why, there is no rocket science behind it. All you need is accurate data that cuts through guesswork and provides clarity to the sales team in the long run and what might not. With Read More| iSEEit
October is Cybersecurity Awareness Month — a time to reflect, educate, and act. As organizations increasingly rely on cloud platforms like Salesforce, the stakes for data protection have never been higher. Recent headlines have spotlighted a worrisome surge in cyberthreats targeting CRM environments. While lawsuits and breaches make the news, the real story is about resilience and shared responsibility. The post Cybersecurity Awareness Month: Strengthening Salesforce Data Protection Amid Pe...| Veeam Software Official Blog
Today: F5's disclosure that hackers had "long term" access to its systems is just the latest sign that the federal government is focused on the wrong problems, Salesforce does damage control on behalf of its CEO, and the latest enterprise moves.| Runtime
Today: How Salesforce hopes to start generating real revenue from AI agents, why the merger of Fivetran and dbt Labs signals the end of an era in data infrastructure, and the latest funding rounds in enterprise tech.| Runtime
Salesforce Customer 360 for Franchise Pipeline and Growth Acceleration Smartbridge Use Case Collection Restaurants / Food Service Unify the franchise lifecycle! By connecting sales, marketing, service, and analytics in one platform, franchise teams gain the visibility and automation needed to grow [...] The post Use Case: Salesforce Customer 360 for Franchise Pipeline and Growth Acceleration appeared first on Smartbridge.| Smartbridge
6 Fast Takeaways from Salesforce Dreamforce 2025 Dreamforce 2025 was a whirlwind of innovation, insight, and inspiration. From AI breakthroughs to unforgettable experiences, here are my six biggest takeaways from this year’s conference. And if you're looking for our Smartbridge Dreamforce digital swag, you can find it here > [...] The post Salesforce Dreamforce 2025 – 6 Fast Takeaways appeared first on Smartbridge.| Smartbridge
Getting Started with Salesforce Agentforce: Simple Wins That Build Momentum These simple Agentforce use cases show how getting starting small delivers quick wins, builds internal support, and sets the stage for bigger AI-driven impact. When you first hear about Salesforce Agentforce, it can feel like “too [...] The post Getting Started with Salesforce Agentforce: Simple Wins That Build Momentum appeared first on Smartbridge.| Smartbridge
Agentforce 360 now features a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.| Demand Gen Report
SUMMARY: Salesforce Marketing Cloud Engagement functions as the ultimate intelligent digital communication hub that leverages AI and real-time data to orchestrate hyper-personalized, dynamic customer experiences across every channel, moving beyond simple segmentation to predictive engagement. Understanding this evolving platform—which continuously uses Predictive AI and sophisticated analytics to optimize content and journeys—is crucial for success in […] The post Cracking the Code: Wha...| XTIVIA
Salesforce Senior Vice President and General Manager ASEAN Sujith Abraham says the pandemic has demonstrated how technology and sustainability go hand-in-hand, and discusses how tech can help leaders move quickly to rebuild more inclusive economies. The post Address the Crisis of Trust to Build More Inclusive Economies appeared first on INDVSTRVS.| INDVSTRVS
The post How I Get Things Done: Successful Fundraising with Josh Birkholz at BWF appeared first on Omatic.| Omatic
Effective lead tracking is the foundation for nurturing high-potential leads and maximizing your conversion rates. Learn the best practices. The post Elevate Your Lead Generation Game: Expert Tactics and Tips appeared first on Delegate.| Delegate
Learn the 3 actionable tips to win customer acquisition with Salesforce: personalize outreach, automate lead nurturing, & optimize with data-driven insights. The post How to Build a Winning Customer Acquisition Strategy appeared first on Delegate.| Delegate
Generic Salesforce URLs hurt brand image & trust. My Domain creates branded URLs for a seamless, secure & personalized user experience. The post Salesforce My Domain: The Must-Have Feature You’re Missing appeared first on Delegate.| Delegate
Secure your client data with an optimized Salesforce with three key strategies. Learn how Delegate helps cybersecurity companies like yours. The post Cyber Defense Advantage: Building a Secure Salesforce for Cybersecurity Companies appeared first on Delegate.| Delegate
Going B2B2C? Complexities abound. Learn how Salesforce helps manage customer relationships, integrate sales channels, & track costs. The post Adapting to Business Changes: How to Achieve a Smooth B2B to B2B2C Transition appeared first on Delegate.| Delegate
New to Salesforce? This guide simplifies confusing features like Leads vs. Contacts & Campaigns, helping you align GTM teams for growth. The post Salesforce for Beginners: Demystifying the Platform for New Users appeared first on Delegate.| Delegate
A disjointed go-to-market strategy can stall growth and limit market penetration. Despite the substantial benefits of aligning marketing and sales, such as a 38% increase in closed deals and a 208% surge in revenue, a striking 96% of revenue professionals face challenges in achieving this alignment. Misaligned marketing and sales efforts, a common pitfall, lead […] The post Missed Opportunities? Alignment for Go-To-Market Success appeared first on Delegate.| Delegate
The Global SaaS Market is projected to expand, reaching a substantial value of USD 720.44 Billion by the year 2028, a significant CAGR of 25.89% over the forecast period (2022 – 2028). The market’s impressive growth trajectory is poised to create promising opportunities and drive advancements in the technology landscape. However, with fierce competition and […] The post SaaS Growth Strategy Makeover: Identify & Overcome Your Biggest Roadblocks appeared first on Delegate.| Delegate
Today, making informed decisions with speed and accuracy is critical. Salesforce Einstein, the platform’s embedded artificial intelligence (AI) engine, empowers organizations with the insights needed to outpace the competition. A study published in the Harvard Business Review indicated that businesses integrating AI into their sales operations experienced a surge of over 50% in leads, alongside notable […] The post How Salesforce Einstein Makes Your Business Smarter appeared first on Del...| Delegate
Salesforce + IoT = Business Transformation. Explore how to connect devices, gain data insights & automate tasks to optimize your operations. The post Salesforce and IoT: Unlocking New Business Opportunities appeared first on Delegate.| Delegate
The 2024 sales landscape is undergoing a rapid evolution, driven by technological advancements, shifting customer expectations, and a dynamic global market. A recent study indicates that 89% of business buyers prioritize the experience offered by a company on par with its products and services, with 82% willing to invest more for an exceptional experience. Salesforce, […] The post Three Sales Trends You Can’t Miss This Year appeared first on Delegate.| Delegate
Protect customer data and avoid GDPR fines. Learn how Salesforce features streamline compliance, from data requests to consent management. The post Is Your Salesforce GDPR Compliant? Here Are Three Key Considerations appeared first on Delegate.| Delegate
Turn leads into gold! Explore how Salesforce's features can transform your sales pipeline with lead capture, nurturing & personalization. The post From Lead to Gold: How to Supercharge Your Pipeline with Salesforce appeared first on Delegate.| Delegate
Discover how Salesforce enhances remote sales teams for global success: collaboration, automation, and data-driven strategies for growth. The post How to Empower A Remote Sales Operations With Salesforce appeared first on Delegate.| Delegate
In the diverse world of business, one size rarely fits all. This truth extends into the realms of customer relationship management (CRM) systems, imagine a CRM tailored to your specific processes, workflows, and data requirements. That’s the magic of Salesforce customization, transforming it from a generic tool to a strategic asset driving your business forward. […] The post Customizing Salesforce to Meet Your Unique Business Needs appeared first on Delegate.| Delegate
Boost your sales with Salesforce by implementing targeted landing pages, automated lead management, and personalized nurturing campaigns. The post Salesforce Strategies for Better Lead Generation appeared first on Delegate.| Delegate
Good customer service transforms 86% of one-time clients into long-term brand champions. Whether you’re a seasoned service pro or looking to elevate your customer experience, these latest and most powerful Service Cloud features will help you deliver exceptional service, boost efficiency, strengthen customer relationships, and of course, increase revenue. Here are the highlights: 1. Embrace […] The post Maximize Customer Growth with Salesforce’s New Service Cloud Features appeared fir...| Delegate
Salesforce y OpenAI han anunciado una ampliación de su alianza estratégica. Esta colaboración impulsa una nueva...| Revista Byte TI
Marc Benioff, the Salesforce founder who’s long been vocal against Trump, seems to be waking up to the realities of crime in Democrat-run cities like San Francisco. In a recent New York Times interview, he declared himself “all for” sending in the National Guard to clean up the streets, adding that Trump is “doing a […]| U.S. Dollar Defense
Platformonomics TGIF is a weekly roll-up of links, comments on those links, and perhaps a little too much tugging on my favorite threads. Get Platformonomics Updates By Email We are all truly now CAPEX obsessives and it is exhausting. Another candidate for describing our noble readers: platformniacs. No small number of you are no doubt […]| Platformonomics
The fallout continues from Marc Benioff's New York Times interview last week, in which the full-time Hawaii resident seemingly approved of Donald Trump's authoritarian use of the National Guard in liberal cities he doesn't like.| SFist - San Francisco News, Restaurants, Events, & Sports
We need only follow the money to figure out what has turned the once-liberal-leaning Marc Benioff into a full-throated Trump supporter. And now we see that Salesforce was hoping to land a new contract helping ICE to expand its reach.| SFist - San Francisco News, Restaurants, Events, & Sports
Big Tech layoffs surge in 2025 as Amazon, Salesforce, and xAI cut jobs amid an AI reshuffle. Automation and AI talents replace other workers.| Fello AI
Unit 42 delves into how cybercriminals are treating stolen data like digital diamonds amid rising attacks and evolving extortion tactics.| Unit 42
Empresa também prometeu nesta segunda-feira US$ 39 milhões para iniciativas locais de educação e saúde na região dos EUA| InfoMoney
Agentforce is Salesforce’s exciting move into the world of Agentic AI! That’s “agentic” as in chatbot-based help system. That doesn’t work. Salesforce CEO Marc Benioff proudly told his last earnings call how they’d done 8,000 Agentforce deals! Out of 150,000 customers. [CX Today] So Salesforce decided to help the numbers. On 29 September, the Salesforce […]| Pivot to AI
Today on Product Saturday: six months after ServiceNow launched a product taking on Salesforce's core market, the "ohana" strikes back, Zuora sees big changes coming to SaaS pricing, and the quote of the week.| Runtime
Today: The latest in the long-running saga of enterprise tech marketing departments trying and failing to look cool, Oracle customers are receiving extortion attempts after a breach, and the latest enterprise moves.| Runtime
Salesforce has reached an agreement to acquire Apromore, a provider of process intelligence. The acquisition is intended to strengthen Salesforce's| Techzine Global
Agentic AI is transforming automation from static responses to dynamic action. See how we are making intelligent agents enterprise-ready| Smartbridge
Last week, the world’s fifth-largest automaker became the latest victim of the ongoing attack on corporate Salesforce instances. Stellantis has provided little information, except to say that it occurred through a third-party service provider’s platform and not within their own infrastructure. The data leaked was reportedly only contact information, but they advised customers to be […]| Peterson Technology Partners
Traditionally Salesforce consultants have been sought out by businesses for configuration and one-offs. Consultants helped you hit the ground running and personalized the CRM and its solutions as you needed. But today, this role is shifting. With Salesforce’s sizeable investment in AI now bearing real fruit, companies can take real advantage of intelligent automation, more …| Peterson Technology Partners
Salesforce customers often leverage third-party or custom services to extend their orgs, and they do so with two common options: Connected Apps and External Services. Connected Apps let third-party vendors or custom code call Salesforce APIs using long-lived OAuth tokens, while External Services call vendor APIs through declarative configurations with vendor-managed hosting, scaling, and endpoint security. While both approaches deliver functionality, the dynamic security threat landscape chal...| Heroku
This blog series has taken you on a journey through the world of AppLink, from its foundational concepts and core components in Heroku AppLink: Extend Salesforce with Any Programming Language , to a deep dive into its key integration patterns in AppLink Fundamentals I: AppLink Integration Patterns - Connecting Salesforce to Heroku Applications , and then we explored advanced integrations with Data Cloud, automation, and AI in AppLink Fundamentals II: Advanced AppLink Integrations - Automation...| Heroku
In our previous posts, we introduced Heroku AppLink and explored its foundational integration patterns for connecting Heroku applications with Salesforce. Now, we'll delve into how AppLink truly expands Salesforce capabilities, focusing on advanced integrations with Data Cloud, Flow, Apex, and Agentforce. This blog will highlight how AppLink empowers you to infuse your Salesforce orgs with powerful external logic, real-time data processing, and intelligent automation. Extending Salesforce aut...| Heroku
In our previous post , we introduced AppLink as a powerful new way to extend Salesforce with any programming language at any scale, detailing its core components and overarching benefits. Now, we'll dive deeper into the practical application of AppLink by exploring its primary integration patterns. Understanding these patterns is key to leveraging AppLink effectively, as they dictate how your Heroku applications interact with and enhance your Salesforce orgs. Usage patterns AppLink supports f...| Heroku
The Salesforce platform offers a powerful array of tools for customization and building customer-centric experiences, from no-code automation with Flow, Prompt Builder, and Agent Builder, to robust Apex and Lightning Web Components. The art lies in choosing the right blend of these tools to achieve agility, optimize skill sets, and quickly adapt to business demands. Today, we're introducing a new ingredient to this powerful mix: Heroku + AppLink. New to Heroku? Watch this brief introduction v...| Heroku
Developers love Heroku for its elegance and simplicity to easily build and deploy any type of app or service in the languages they love. This flexibility enables developers to build robust custom applications or specialized capabilities like agent actions, complex pricing calculations, or real-time transformations and processing. These are often capabilities where Salesforce Admins and Developers on Heroku come together to design and implement robust workflows and agents to support business p...| Heroku
Heroku is a powerful general-purpose PaaS offering, but when combined with the broader Salesforce portfolio, it excels in unlocking and unifying customer data, regardless of its age, location, size, or structure. One of the key reasons why Salesforce customers turn to Heroku is when they require such data to be securely linked to high-scale experiences, such as consumer web or mobile apps, or when they need scalable compute resources to access and analyze more intricate and complex data in re...| Heroku
Salesforce marketers know they’re sitting on a goldmine of customer data but using it for campaigns can feel impossible. Too many fields, inconsistent data entry, and platforms that make segmentation overly complex all get in the way. The result? Generic messaging, missed opportunities for personalization, and marketing campaigns that don’t reflect the depth of your CRM. The emfluence Marketing Platform makes Salesforce data practical. With support for up to 250 custom fields, emfluence...| emarketingplatform.com
Simplify Salesforce marketing with emfluence. Sync leads and contacts, map custom fields, and track campaign engagement directly inside CRM—no extra complexity required.| emarketingplatform.com
Managing software licenses in a business setting can be a bit challenging. Some software packages are more complicated than others. Take Salesforce. It has some of the most complex licensing in business. For that reason alone, our Salesforce license management services could prove invaluable to your company. Salesforce is near the top in terms of the sheer number of licenses available to customers. As you know, a license allows your organization to legally use a software product for business ...| Miro Consulting
This Threat Brief discusses observations on a campaign leveraging Salesloft Drift integration to exfiltrate data via compromised OAuth credentials.| Unit 42
The great wealth transfer isn't a distant event; it's happening now. Read why investors should modernize strategies for the decades ahead.| Perficient Blogs
When companies bring me in for help with their CRM, something’s usually already gone wrong. What Can Go Wrong with Your CRM? Legacy CRM Chaos […] The post Your CRM Isn’t Broken, Your Process Is appeared first on Waypost Marketing.| Waypost Marketing
Discover the cascading risks of malicious Connected Apps in Salesforce. Learn how to assess business impact, secure your org, and protect critical infrastructure.| NetSPI
Salesforce acquires Regrello to boost Agentforce and Slack with AI-driven workflow automation, marking its third acquisition in three weeks.| Futurum
El próximo 16 de Noviembre, Salesforce celebrará en Madrid su Innovation Day , donde la multinacional presentará las últimas innovaciones...| Revista Byte TI
Zoom AI Companion se actualiza con integraciones a 16 apps como Salesforce, Asana y Slack, permitiendo a los usuarios automatizar...| Revista Byte TI
Workday was breached by hackers in early August. We dig into the details below, but the short form is this: intruders accessed their “third-party CRM platform” and stole “primarily commonly available” business contact information before the connection was cut off (quotes are from their press release). Workday has acknowledged this is part of a larger …| Peterson Technology Partners
Learn how to use Salesforce Dynamic Forms to boost efficiency, cut clutter, and improve UX. Upgrade your pages today.| XTIVIA
Learn more about the top Salesforce nonprofit implementation partners, and understand tips for how to pick the right consultant for your organization.| Omatic
Learn how to set up seamless BigCommerce Salesforce integration to streamline operations, automate sales, and sync data in real-time.| Magneto IT Solutions
Read to discover how Salesforce project management apps bring structure, clarity, and control to complex workstreams across your business.| Digital Adoption
Analyzing ShinyHunters' Social Engineering Tactics in Recent Cyber Attacks on Major Companies| IPConfig.in – What is My IP Address?
Salesforce acquires Bluebirds to boost AI-driven prospecting and help sales teams close more deals efficiently.| ASBN Small Business Network
Virgnia Beach Salesforce & Wordpress support| Port and Starboard
In trade shows, the AI evolution is happening fast, with the tech powering everything from access to knowledge to building AI agents.| Event Marketer
Learn about Salesforce AI tools like Einstein GPT and Sales Cloud Einstein, and how to select the best tools for your needs.| Digital Adoption
Learn how Nimble AMS stands apart from the competition with its continuous product updates to provide associations with the latest innovation.| NimbleAMS.com
As a trusted Salesforce Partner, Dexian helps enterprises reduce tech debt, modernize permission models, and prepare for the Profiles sunset with strategic consulting and scalable solutions.| Dexian
Stephen R. Soukup’s straightforward explanation of increasing, and increasingly destructive, “wokism” in the country’s for-profit sector necessarily includes the role of some who are also in, and/or are acting through, the nonprofit sector.| Philanthropy Daily
Why Salesforce is going to have to wait a lot longer than it expected for the agentic AI revolution, Nvidia, meanwhile, still can't make enough GPUs, and the latest enterprise moves.| Runtime
In conversation with Rabiya Shahid (MSIS 2025) and Sreeram Nambiar (Principal Solution Engineer, Salesforce) The post Foster’s Mentorship Culture Turns Connections into Careers appeared first on Foster Business Magazine.| Foster Business Magazine
Let's explore the full potential of Salesforce Agentforce Specialist certification, including concepts covered, passing guide, and future opportunities.| Whizlabs Blog
Motivate your team and maximize your Salesforce CRM implementation—read our blog for expert strategies that drive lasting success.| XTIVIA
This easy-to-follow guide and find out how to maximize your success with your Salesforce implementation! Salesforce can take between 2 to 8 weeks to implement, on average.| Cargas
Explore how Salesforce Copilot and OpenAI are transforming CRM workflows with AI-powered automation, insights, and smarter engagement.| XTIVIA
Optimizing your team’s processes by using the Salesforce Cloud CRM Platform is a great step toward increasing productivity. But how do you help your team stand out amongst the competition? By making better connections while adding efficiency into your process with BombBomb Video. It is the perfect complement to your team’s Salesforce Lightning Experience. Below […]| BombBomb
Learn about choosing between Salesforce NPSP and Nonprofit Cloud (NPC), and which option makes the most sense for your organization.| Omatic
こんにちは。ロジカル・アーツの岡田です。 今回は7/18（木）に開催されたSalesforce World Tour Essentials Osakaに参加してきましたので、その内容についてお伝えします。 Salesforce World Tourとは 基調講演の概要 AI活用による新たな価値創造 AIの活用事例 AI活用のコツ AIからのアウトプット まとめ| Blogical
こんにちは、ロジカル・アーツの岡田です。 今回はOPROARTSを使用し帳票を出力する際に特定の条件によって出力される文字の値や色を変更する方法をご紹介します。| Blogical
こんにちは、ロジカル・アーツの岡田です。 今回はSalesforceのSpring'24リリースで導入された、 新しい画面コンポーネント「繰り返し」を実際に使ってみたので紹介します。| Blogical
こんにちは、ロジカル・アーツの岡田です。 今回はデータローダからSalesforce環境にログインするときの方法についてまとめました。 目次 はじめに ログイン方法について データローダからの認証 OAuth認証 パスワード認証 ブラウザからのOAuth認証 デフォルトの設定の変更 ブラウザ認証の注意事項 まとめ 参考文献 付録| Blogical
はじめに こんにちは、ロジカル・アーツの岡田です。 項目数が多い場合に4列で項目を表示したいと思ったことはありませんか？ 今回は、詳細ページで項目を4列表示する方法についてご紹介いたします。 はじめに 動的フォームとは 設定方法 レコードページのレイアウトを合わせる 編集ページから動的フォームを有効化する 3列目、4列目となる項目を配置する 終わり...| Blogical
Compare HubSpot vs. Pardot to see which marketing software fits your growing business. Explore pricing, features, integrations, and much more.| Cargas
You can now integrate Robly with Salesforce to import leads and contacts. Here’s how to do that:| support.robly.com
Are you ready to build a secure foundation of unified, trusted data for Agentforce to unlock insights and drive accurate outcomes with confidence? Launching Salesforce Agentforce successfully starts with the right preparation. This virtual event is designed to guide you through the steps needed to get your organization ready for […] The post How to Get Agentforce-Ready with Confidence appeared first on Online Business Systems.| Online Business Systems
The post Scope’s utilities innovation challenge appeared first on Scope for business.| Scope for business
Discover how AI in Salesforce transforms CRM with predictive analytics, automation, and personalized experiences. Explore AI-driven features!| XTIVIA
Platformonomics TGIF is a weekly roll-up of links, comments on those links, and perhaps a little too much tugging on my favorite threads. Another week! CAPEX rules everything around me. Or maybe ch…| Platformonomics
こんにちは、ロジカル・アーツの西山です。 「データを活用して、ビジネスの未来を切り開く」——そんな目標を掲げるSalesforce Einsteinは、データ分析に加えて、機械学習を使って予測や自動化を実現し、ビジネスの意思決定をサポートしています。この記事では、Salesforce Einsteinがどのように企業に役立ち、AIを活用して業務を革新しているのかを簡単に紹介します。 Sa...| Blogical
Connect to the white-label Salesforce sales funnel dashboard template for Looker Studio, created by Windsor.ai, to automate sales funnel analytics and close more winning deals.| windsor.ai
Automate Salesforce Marketing Cloud analytics by connecting your Salesforce account to the free Looker Studio dashboard reporting template created by Windsor.ai.| windsor.ai
The CEO, who is all-in on AI agents, said he’s part of the last generation of executives who will manage an only-human workforce.| The San Francisco Standard
Platformonomics TGIF is a weekly roll-up of links, comments on those links, and perhaps a little too much tugging on my favorite threads. Get Platformonomics Updates By Email I skipped last week…| Platformonomics
こんにちは、ロジカル・アーツの松田です。 Salesforceを使用していて、次のような課題に直面したことはありませんか？ ・多くの項目がリストされているが、文字や数字だけでは、重要な情報をすぐに判断できない ・重要な項目を一目で把握できるようにしたいが、どうすれば良いか分からない 本記事ではこれらの悩みを解決するために、数式を活用して項目値に画像...| Blogical
