The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social. The post Singing The AI Scraping Blues At Sell Side Summit Nashville appeared first on AdMonsters.| AdMonsters
At Sell Side Summit Nashville 2025, here were plenty of takeaways for publishers looking to understand how buyers value their ad inventory.| AdMonsters
Summary The Global Privacy Platform is intended to absorb the functionality of TCF and expand on it, as a consent-string-based privacy solution. While GPP expands the scope that the system can cover it does not resolve any of the intrinsic problems of the TCF approach. The result is a compounding of a deeply flawed system that, while it improves on the underlying concepts, does not resolve the core issues and therefore seems likely to face significant challenge from regulators and privacy adv...| Fight With Tools by AramZS
As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad br...| Beet.TV - The Root to the Media Revolution
The popularity of CTV among users has been on a steady rise for years now. Naturally, this was followed by a growing interest in CTV among advertisers. However, the industry has been slow to adapt, an issue that IAB recognized and moved to solve in 2024. Last November, I wrote about IAB Tech Lab’s CTV […] The post Update on IAB Tech Lab’s CTV Ad Format Standardization appeared first on TargetVideo.| TargetVideo