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For Live TV, Programmatic Needs Predictability: IAB Tech Lab Exec – Beet.TV
https://www.beet.tv/2025/03/for-live-tv-programmatic-needs-predictability-iab-tech-lab-exec.html
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hillary slattery
As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad br...
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