Lewis Hamilton named world’s most marketable athlete for 2025 - SportsPro
Formula One superstar Lewis Hamilton leads the way in SportsPro’s 16th annual 50 Most Marketable Athletes ranking.| SportsPro
The business of athlete endorsement is evolving, and this year’s 50 most marketable sports stars are increasingly showing that few topics are off limits when it comes to brand collaborations. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro. The post Eight ways the world’s most marketable athletes are showing up for brands appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Another year, another chance to take stock of the most marketable athletes on the planet as SportsPro drops its 16th annual ranking. The post Fewer women, no Ohtani, and middle-aged icons: The numbers behind the most marketable athletes of 2025 appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Today’s generation of marketable athletes aren’t simply participating in culture – they’re shaping it. In an era where fans are as engaged by what their favourite sports stars are interested in and stand for off the field, it isn’t just those with the most individual accolades or biggest follower counts that offer relevance to sponsors. The post How cultural relevance is fuelling a new era of athlete marketability appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Seven world championships and 105 wins make Lewis Hamilton the most successful Formula One driver of all time. But limiting his influence to on-track success does not do justice to the wider impact of a generational athlete who has managed to transcend motorsport. The post The next Muhammad Ali? Why Lewis Hamilton is the world’s most marketable athlete appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
The 2025 edition of the world’s 50 Most Marketable Athletes assigns each sports star a persona type for the first time, giving brands a powerful new tool for building balanced sponsorship portfolios. The post Why we introduced personas for this year’s 50 Most Marketable Athletes list appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
SportsPro’s latest ranking of the world’s 50 Most Marketable Athletes includes intriguing shifts in the pecking order, with Steph Curry overtaking Caitlin Clark and Carlos Alcaraz edging out Jannik Sinner. A closer look at the data reveals the key factors that set certain sports stars apart from their peers. The post Why a 17-year-old skateboarder is more marketable than Kylian Mbappe appeared first on SportsPro's 50 Most Marketable.| SportsPro's 50 Most Marketable
Formula One superstar Lewis Hamilton leads the way in SportsPro’s 16th annual 50 Most Marketable Athletes ranking.| SportsPro
SportsPro picks out some of the key trends from the last 12 months in sports sponsorship and marketing,| SportsPro
