Today’s generation of marketable athletes aren’t simply participating in culture – they’re shaping it. In an era where fans are as engaged by what their favourite sports stars are interested in and stand for off the field, it isn’t just those with the most individual accolades or biggest follower counts that offer relevance to sponsors. The post How cultural relevance is fuelling a new era of athlete marketability appeared first on SportsPro's 50 Most Marketable.
