SportsPro’s latest ranking of the world’s 50 Most Marketable Athletes includes intriguing shifts in the pecking order, with Steph Curry overtaking Caitlin Clark and Carlos Alcaraz edging out Jannik Sinner. A closer look at the data reveals the key factors that set certain sports stars apart from their peers. The post Why a 17-year-old skateboarder is more marketable than Kylian Mbappe appeared first on SportsPro's 50 Most Marketable.