CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of [...]| Beet.TV
CANNES — Artificial intelligence is no longer just a tool for content production—it is reshaping how marketers understand identity, audiences and growth, according to industry leaders at a Cannes Lions International Festival of Creativity panel moderated by Dave Morgan, founder and chief executive of Simulmedia. The session, featuring Rukmini Iyer, corporate vice president at Microsoft, [...]| Beet.TV
CANNES – At a Beet.TV panel moderated by Tameka Kee, executives from VML, The Trade Desk, WPP Media and PayPal Ads argued that the future of commerce-driven advertising will depend on blending cultural insight with frictionless shopping experiences. Tyler Murray, chief enterprise solutions officer at VML, said his agency defines creative commerce as work that [...]| Beet.TV
CANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage...| Beet.TV - The Root to the Media Revolution
CANNES – As brands seek more meaningful ways to engage with diverse audiences, TelevisaUnivision’s new U.S. advertising chief Tim Natividad says there is significant untapped potential in the Hispanic media market, and the tools to reach it have never been more robust. Natividad, who recently joined TelevisaUnivision as president of U.S. advertising sales and marketing, [...]| Beet.TV
CANNES - The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has bec...| Beet.TV - The Root to the Media Revolution
CANNES – Kicking off one of Beet.TV’s fireside chats at the Cannes Lions International Festival of Creativity, Lou Paskalis, founder and chief executive of AJL Advisory, said advertising technology has finally “caught up to the aspiration,” enabling marketers to engineer relevance into every interaction with consumers. Paskalis praised Sam Bloom, head of partnerships at digital [...]| Beet.TV
CANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International Festival of Creativity, industry leaders from Dentsu, The Trade Desk and Instacart agreed: the way forward lies in collaboration, simplification, [...]| Beet.TV
CANNES – With retail media networks multiplying and brands demanding better measurement, Instacart’s Adam Silverblatt believes the industry is headed toward consolidation, and accountability will be the deciding factor. Speaking at the Cannes Lions International Festival of Creativity, Silverblatt, Instacart’s head of off-platform ad sales and strategy, said retail media is evolving beyond its roots [...]| Beet.TV
CANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of Creativity. Consumers have embraced streaming as their default, but advertisers, agencies and platforms are still grappling with fragmented systems, outdated [...]| Beet.TV
CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels [...]| Beet.TV
CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, ...| Beet.TV - The Root to the Media Revolution
CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder an...| Beet.TV - The Root to the Media Revolution
CANNES - Epsilon is expanding its global reach and doubling down on predictive AI to help brands build more meaningful, measurable relationships with consumers, says Mike Ng, ch...| Beet.TV - The Root to the Media Revolution
From a bon voyage party with United Airlines at Newark International to our eye-catching Beet Art installation surrounding La Palais, to our sunset beach party at Yahoo Beach - ...| Beet.TV - The Root to the Media Revolution
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video int...| Beet.TV - The Root to the Media Revolution
CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In th...| Beet.TV - The Root to the Media Revolution
CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every d...| Beet.TV - The Root to the Media Revolution
CANNES - With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread ca...| Beet.TV - The Root to the Media Revolution
CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something mark...| Beet.TV - The Root to the Media Revolution
CANNES - Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI an...| Beet.TV - The Root to the Media Revolution
CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president ...| Beet.TV - The Root to the Media Revolution
CANNES - Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industr...| Beet.TV - The Root to the Media Revolution
CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. ...| Beet.TV - The Root to the Media Revolution
CANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposi...| Beet.TV - The Root to the Media Revolution
CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a perf...| Beet.TV - The Root to the Media Revolution
CANNES - At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency col...| Beet.TV - The Root to the Media Revolution
From the promotion around the #WakeMeInCannes sleep mask giveaway with United Airlines, to the Beet art surrounding the Palais (video on this page) to our sunset beach party wi...| Beet.TV - The Root to the Media Revolution
CANNES - The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of ...| Beet.TV - The Root to the Media Revolution
CANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the la...| Beet.TV - The Root to the Media Revolution
CANNES - Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudi...| Beet.TV - The Root to the Media Revolution
CANNES - Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a growing appetite from bran...| Beet.TV - The Root to the Media Revolution
CANNES -- Silicon Alley veteran entrepreneur Dave Morgan, has returned to Ukraine for his tenth visit in two years. Beet.TV sat down with him last Thursday in Cannes, the day b...| Beet.TV - The Root to the Media Revolution
CANNES - In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and su...| Beet.TV - The Root to the Media Revolution
From alt-rock metaphors to multi-channel research, Sound Profitable's Bryan Barletta makes the case for podcasting’s next wave.| AdMonsters
CANNES - Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing...| Beet.TV - The Root to the Media Revolution
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine.| AdMonsters